新手常见开发信问题2

3300xx

1.  大而空。大家说的最多的wehave good quality & competitive price. 每个人都会这么说，太普通了。现在注意力稀缺的年代，你得独特，才能赢得注意力。要独特，你就得具体。不具体，你也赢不了信任。 说good quality,好在什么地方，是因为采用什么优质材料，还是采用什么先进工艺，还是采用德国进口的先进设备，还是ISO9001认证通过，还是产品通过ＸＸ认证，工厂通过ＸＸＸ审核，是ＸＸＸ大公司的优秀供应商．．．不就更有说服力了吗？
Our good quality is built onsuperior material XXX, imported from Germany…
We adopt XXX production technology…
Germany-imported machines are usedto make sure superior quality…
We passed ISO9001 since 2010…
Our product has CE certificate bySGS
We have passed XXX factory auditwhich is very strict.
We have TQM (Total QualityManagement) system to control quality
Our customers include XXXX,XXXXX…..
2.思维缺少创造性和弹性。注意力稀缺的年代，你如何抓取注意力，需要点不同寻常的东西，不要老去套那些套话，说点别人没说过的。比如我们说价格便宜，你可以有很多种其他说法，更能打动客户，但大家都选择we have very competitive price这一种说法。
You can lower your purchase cost….//Wecan help you to lower your purchase cost…
You can beat your competitors….//Wecan help you to beat your competitors…
You can occupy more market share byturning to a very competitive producing supplier….
    With continuous innovation onproduction technology, we have core competence on
production cost….
We have a new production processwhich can help us to lower our cost for ….
We have a new production processwhich can save cost….
……
3.      结尾太普通，基本都是如果你感兴趣，就联系我吧。你可以说：
When you have next purchase needs, you are very welcome to send your enquiry tome, I will surely give you the best price.
Please send your enquiry, I will surely give you bestprice.
Please tell me what specifications you current sell.
Do you have any enquiries now on this product category?
To help you to evaluate our quality, may I invite you tovisit our factory?
Will you visit the coming Canton Fair, may I invite you toour booth?
When will you come to China again, may I invite you to seeour factory?
We have many new designs, may I send them to you for your reference?
I see that you sell a lot of XXX products, which one sellsbest for you?
……
4.      提问。大家可以试试，当一个孩子哭闹的时候，除了给他糖之外，你还有一个最有效的办法，就是问他一些他感兴趣的问题，帮助他转移注意力，慢慢地话题转移到一些开心的话题上，他就忘了刚发生的不快了。问题是抓住注意力的最好的方式，面对一个问题我们会下意识地围绕这个问题开始思考。要取得客户的回复，结尾处放一个合适的问题，简单易回复的，很有效。