【海关数据】帮你了解买家，监控竞争对手

David大卫2014

【海关数据】帮你了解买家，监控竞争对手The useful customs data【第126期】


外贸亲们，你了解海关数据吗？如果你想了解竞争对手，了解买家数据和市场状况，海关数据都是不说谎的好依据。




阿连小编一一列出海关数据在我们日常找客户的过程中能起到的作用，让亲们都懂用海关数据。




1、海关数据可以快速帮你找到买家




海关提单是买卖双方的交易凭证，并且每月更新，不仅保证了买家信息的真实、准确和适时性，而且都是当前活跃的买家；同时通过对其交易记录的查询和分析，可以清楚地知道买家的采购产品和实力，从而找到最适合自己的买家，集中力量开发，事半功倍！




2、海关数据可以掌握买家采购规律




通过对买家交易记录的跟踪与分析，可以发现其产品数量、出货时间、补货时间之间的关系，找出买家的采购规律。在最佳时间将公司产品推荐给买家，增加命中率。




3、海关数据可以提高现有买家忠诚度




通过对现有客户交易记录的跟踪和分析，能够知道同一类产品该客户还从哪些供货商处采购，通过对竞争对手和自己的对比分析，找到突破口，进一步巩固客户关系，提升客户价值。另一方面根据订单的异动情况，预先把握买家可能的动向，对已有市场策略进行改进或调整，规避风险。




4、海关数据可以救回已经或即将失去的客户




通过对客户交易记录和竞争对手的对比分析，发现买家的关注点，找到自身产品、交货、沟通等环节存在的问题，针对性地改进和调整，更好的与买家沟通，重新获得客户的认可。




5、海关数据可以监控竞争对手




通过对买家交易记录的跟踪，找出同类产品的其他供货商和其在交易中的份额变动，同时，可对竞争对手交易记录全程跟踪，掌握其买家资料和交易记录，再加上对竞争对手背景和生产经营状况的分析，真正做到知己知彼，让自己处于竞争中有利地位。




6、海关数据可以从已倒闭之竞争对手中，进行客户接收




通过对竞争对手交易记录跟踪，能够掌握其买家资料和采购规律，并能判断竞争对手的经营状况，一旦竞争对手倒闭，能够第一时间对其客户做出反应，获取最大利益。




Dear,do you know the customs data?If you want to understand competitors, understand the buyers data and market conditions, customs data are good evidence.




Here,I will list all the process of finding customers for using custom data.




1. Customs data can help you quickly find the buyer




The customs bill of lading is the trading proof of buyers and sellers, updating every month, which is not only guarantee the truth, veracity and timeliness of the buyer information, but they are also the currently active buyers; At the same time, through the query and analysis of the transaction records, you can clearly know the buyers’ purchasing products and strength so as to find the most suitable suppliers for their own, focusing on development which can get twice the result with half the effort.




2. Customs data can take the buyers purchasing rule




Through tracking and analysis of the buyer transaction records, you can find the relationship between the product quantity, the delivery time and the replenishment time, finding buyers purchasing patterns. You can recommend the company products to your buyer at the best time to increase the hit ratio.




3.Customs data can improve the existing buyers' loyalty




Through tracking and analysis of the existing customer transaction records, you can know your customer’s supplier of the same kind of product. Through compare and analyze your competitor, you can find the breakthrough point and further consolidate the customer relationship, improving customer value. On the other hand, according to the order changes, you can grasp the buyers tendency in advance, improving or adjusting the existing market strategy and avoiding the risk.




4. Customs data can save the customers that have lost or will lose.




Through the customer transaction records and competitor analysis, you can find the buyers’ concerns and find the problems of your own products, delivery and communication and targeted improve and adjust to better communicate with the buyer and regain the customer's approval.




5. Customs data can monitor the competitor.




Through tracking the buyer transaction records, you can find out the similar products of other suppliers and its share in the trade. At the same time, you can track the full trading record of your competitor and master his buyer information and transaction records. What’s more, you can know more about your competitors through analyzing their background and business operation conditions and let yourself in a good position in the competition.




6.Customs data can help receive the customers from the collapsed competitors.




Through the rival’s trading records tracking, you can grasp the buyers’ information and procurement rules, and judge the operating conditions of the competitors. Once the competitors fail, you can be able to react immediately to their customers and get the maximum benefit.


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