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各个行业及产品的开发信撰写技巧

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发表于 2013-1-23 09:47:48 | 显示全部楼层 |阅读模式
关于开发信的撰写技巧环球外贸论坛上已经很多,今天我再来跟大家分享各个行业和产品的开发信写作技巧,这可能对外贸新手们比较适合,大家可以根据自己所在的行业及生产的产品对号入座,选择适合自己的开发信模版参考套用。

1、紧固件
Dear Sir/Madam:
We are one of the leading manufactures in China specialized in manufacturing bolts&screws more 18 years .
We can supply machining screws and non standard parts  carriage bolts,U bolts,.
Our products has exported to more than 25 countries XXX tons per year and enjoy good reputation.
Our customers are XXX ,XXX,XXX,XXX 列举几个知名客户公司名称  (The attachment is delivery cargo picture 发几张发货时候的照片)
Pls contact us to talk business ASAP !
Best Regards,
适用范围:紧固件、 时尚包包 、石材 、饰品配件、纸货架、电源/充电器 、模具 、化工原料 、水龙头、 家用电器 、卫浴洁具  、绝缘材料 、  PCB 印刷电路板 、工程机械 、 LED 灯具 、耐高温毛毡

2、时尚包包
标题1:WARNING: YOUR Hanbag MARKET SHARE IS REDUCING!
标题2:The secrect of how to raise 40% Hanbag market share!
标题2:How to raise your 40% Hanbag market share!
Dear Sir/Madam
I'm Coco. I find that your Hanbag market share is lower than XXXX(对方当地对手, google 可以找出来)
We are a large professional Silicone Hanbag manufacturer for 5 years and exported to XXXXX 出口地区 20 containers per year.
We have developed individual style Hanbag for XXX,XXX,XXX(举几个成功合作的案例客户名称) and help them rasie their Hanbag market share 40% in 6 month
They have flood their local yang woman market and sales rasie month by month.
Please check attach catalogue,cetification and our gurantee policy
(附件发送公司认证和保障承诺)
Please contact me to talk business ASAP.
Sincerely
Wolf
Sales Manager
XXXXX XXXXXX XXXXX CO.,LTD
Tel:  
FAX
MSN:
web site:
Address:

3、石材
标题1:WARNING: Your Granite Stone market share is reducing!
标题2:The secrect of how to raise your 40% Stone market share in 5 month!
标题2:How to raise your 40% Stone market share in 5 month!
Dear Mr.Aron Kerti,
I'm XXX. I find that your  stone  market share is lower than XXXX(对方当地对手, google 可以找出来)
We are a large  professional granite tile,marble tile,slate stone supplier and manufacturer for 10years.
We exported to XXXXX 出口地区 10000 tons per year.
We have finished a Granite stone company case like you in XXX 某个国家的城市.
They used our XXX 石材型号 in stairs and window(石材应用到的工程项目部位) border and market share raise as rocket in 5 month.
(please check the attach report)
Pleas check attach quotation, cetification and our gurantee policy(PDF附件发送公司报价,认证和保障承诺)
Please contact me to talk business ASAP.
Regards
Lisa
XXXXXXX Co.,LTD
Tel:
Fax:
E-mail:
Add:
website:

4、饰品配件
标题1:WARNING: DON’T LOSE THE LAST CHANCE TO EARN 1 MILLION DOLLARS!
标题2:The secrect of earn 1 million dollars in the future 6 month!
标题2:How to earn 1 million dollars in the future 6 month!
Dear Sir/Madam
I'm Stella. I find that your coconut shell share is lower than XXXX.(对方当地对手, google 可以找出来)
We can help you earn 1 million dollars in the future 6 month!
We are a professional resin and shell jewelry for 10 years and exported to USA, UK, Italy,
Austalia,Iran,Vietnam, Australia, South Africa, Uruguay 1000 containers per year.
We have developed individual style for XXX,XXX (列举几个合作公司名称) feed their local marketand help them rasie their market share 60% in 6 month.
They earn more than 1 million dollars!
Please check attach catalogue, quotation, cetification and our gurantee policy.
(附件发送公司认证和保障承诺)
Please do not lose the chance. Call me ASAP.
Regards
XXXXXXX Co.,LTD
Tel:
Fax:
E-mail:
website:
Add:

5、 纸货架
标题1:WARNING: YOUR XXX  Product  MARKET SHARE IS REDUCING!
标题2:The secrect of how to raise XXX  Product  40% market share!
标题2:How to raise your XXX  Product 40% market share!
Dear Sir/Madam
I'm XXX. I find that your XXX Product market share is lower than XXXX(对方当地对手, google 可以找出来)

We can help you raise you 40% market share in 6 month with lowest cost..
We are a large professional cardboard display manufacturer for 10 years and exported to XXXXX 出口地区 500 containers per year.
We have design individual style cardboard display for XXX,XXX,XXX(举几个成功合作的案例客户名称) and help them reduce market display cost.
Their XXX Product market share raise 40% in 6 month when show by our cardboard display .
Please check attach catalogue,cetification and our gurantee policy(附件发送公司认证和保障承诺)
Please contact me to talk business ASAP.
Regards
XXXXX
Onceful International company Ltd
ADD:
TEL:  
FAX:
E-mail:
Web :
MSN:

6. 电源/充电器
标题1:WARNING: YOUR LED COST IS TOO HIGH AND MARKET SHARE IS REDUCING 20% !
标题2:The secrect of  LED Lightings to save power cost and raise 40% market share!
标题2:How to save power cost and raise  LED Lightings  raise 40% market share!

Dear Sir/Madam
I'm Sunny. I find that your LED Lightings market share is lower than XXXX.(对方当地对手, google 可以找出来)
There is a Achilles' heel on your LED Lightings .
We can help you raise LED market 40% share in the future 6 month!
We are a professional switching power and LED power  manufacturer for 5 years and exported to XXX,XXX,XXX 列几个国家100,000 pcs per year.
We have help XXX,XXX (列举几个合作公司名称) save power and rasie their market share 40% in 6 month.
Please check attach catalogue, quotation, cetification and our gurantee policy.
(PDF附件发送公司产品目录,报价,认证,和保障承诺)
Please call me ASAP.
Regards
Sunny
Sales engineer
XXXXXXXXXXXXXXXX Co.,LTD
Tel:
Fax:
Email:
Web:

7. 模具
I find that your mold cost is too high.That will increace you customers products cost and reduce market share.
We can help you reduce 15% cost and keep the same quality.
we provide professional full services in mold fied for 14 years.Such as rapid prototyping ,model making, molding, small batch producing, products manufacturing. vacuum casting, injection, molding tooling ,low pressure perfusion, spray painting, silk screen, laser engraving etc
We exported to XXX,XXXX,XXX列举几个国家和地区4000 sets containers per month.
We have design molds for VOLKSWAGEN, PHILIPS, MOTOROLA, NOKIA, LENOVO  and help them reduce 15% cost and rasie market share as rocket in 3 month
We can provide the same service for you.
Pleas send us your drawing and check attach  cetification and our gurantee policy
(附件发送公司报价,认证和保障承诺)
Please contact me to talk business ASAP.
Vicky

8、化工原料
Dear Sir/Madam
I'm Lily. I find that your Chemical products market share is lower than XXXX,We estimate that you purchase cost is too hight.
We are a professional chemical raw materials manufacturer for 10 years and exported to XXXXX 出口地区 20000 tons per year.
We have supply Carbon black,Lithophone ,Titanium dioxide,Caustic soda ,Formic acid,Oxalic acid ,Iron oxide ,Soda ash light, Glacial acetic acid,Sodium hexametaphosphate  for XXX,XXX,XXX(举几个成功合作的案例客户名称)
They have flood their local market and sales rasie 30% month in 6 month.
Please check our quotaton  and our gurantee policy.
(附件发送公司报价和保障承诺)
Please contact me to talk business ASAP.
Regards

9、 水龙头
标题1:WARNING: SHOWER VALVE MISTAKE WILL REDUCE YOUR 30% MARKET SHARE!
标题2:The key secrect to raise 60% shower valve market share!
标题2:How to raise 60% shower valve market share by lowest cost?
Dear Sir/Madam
I'm Linda. I find that some of your shower valve market share is lower than XXXX.(对方当地对手, google 可以找出来)
Most of customer complain hand shower valve is inconvenient and that reduce your Brand Buzz.
We can help you raise the market share 30% in the future 5 month!
We are professional in bathroom accessory manufacturer more than 5 years and export to UK,Germany,Italy,Russia,Cyprus,New zealand 200 containers per year.
We have developed individual style for XXX,XXX,XXX 列举几个成功案例and improve their shower valve rasie their market share 30% in 5 month.
Please check attach catalogue, quotation, cetification and our gurantee policy.
(PDF附件发送公司产品目录,报价,认证,和保障承诺)
Please call me to talk business ASAP.
Regards
Linda

10、家用电器
I‘m Neil. I find that you  competitor XXX (对方对手公司)Electrical appliances' market share is rasing fast than you recently.

We can help you reduce purchase cost and rasie 40% market share in the future 3 month.
We are professional Electrical appliances' manufacturer more than 15years.
We exprot 100 containers per year and Cooler,electric fans,heaters,and water dispensers are very popular in XXXXX 出口地区
We are the supplier of Candence,BIMAR,KB,TAURUS,SAYON,MORE,AUX,LIAN and help them reduce 15% cost and rasie their market share as rocket in 3 month
Pleas check attach catalogue ,cetification and our gurantee policy(附件发送公司认证和保障承诺)
Please contact me to talk business ASAP.
Best regards,
neil

11、卫浴洁具
标题You may want to take advantage of our sanitary ware prodcuts.
Dear Sir/Madam,
I'm XXX. You need to reduce purchase cost and improve market share.
You may need a professional  supplyer and specialize in producing  sanitary ware for over 30 years.
We exported sanitary ware to Germany, France, Poland 3000 container per year.
We have supply faucets, showers and bathroom accessories for XXX,XXX,XXX(举几个成功合作的案例客户名称) and help them reduce cost.
Our  individual design Faucet and shower XXX XXX with  patent are very popular in 2011 and help our customer improve 20% market share.
Pleas check attach cetification, quotation and our gurantee policy.

(PDF附件发送公司报价,认证和保障承诺)

Please contact me to talk business ASAP.
Regards
XXXXX
Sales mananger
XXX  Co., Ltd.
Tel:
Fax:
Email:
Web:
Add:

12、绝缘材料
标题You can take more advantage from growing buiding project and our heat insulation material.
Dear Sir/Madam,
I'm Peter. Your local building project is growing very fast and request more better heat insulation material.
You may need a professional  supplyer and specialize in producing  heat insulation material for over 10 years.
We exported Rubber Foam Insulation,Glass Wool,Rock Wool,Insulation Tape,PVC Foam Board to XXX XXX XXX (列举几个国家名次)30000 tons per year.
We have supply Glass Wool,Rock Wool for XXX,XXX,XXX(举几个成功合作的案例客户名称) like you and help them reduce cost.
Our  new material Glass Wool,Rock Wool are very popular in 2011 and help our customer improve 20% market share.
Pleas check attach cetification, quotation and our gurantee policy.

(PDF附件发送公司报价,认证和保障承诺)
Please contact me to talk business ASAP.
Regards
Peter
Sales mananger
XXX  Co., Ltd.
Tel:
Fax:
Email:
Web:
Add:

13、PCB 印刷电路板
标题:How to raise your mobile phone(产品可以换) market share and reduce manufacturing cost!
Dear Sir/Madam
I'm XXX. I find that your mobile phone shop visit rate is higher on XXX 客户地区market.
There is a Achilles' heel on your XXX product’s   PCB. 放大客户目前使用PCB的质量问题。
We are a large-scale manufacturer and specialize in producing PCB for over 6 years.
We exported to XXXXX 出口地区 3000 containers per year.
We are PCB supplier of for Nokia,Motolola,Dell, Lenovo,AOC,Viewsonic(举几个成功合作的品牌客户名称) and help them rasie market share and reduce shop visit rate .
Pleas check attach cetification, quotation and our gurantee policy.
(PDF附件发送公司报价,认证和保障承诺)

Please contact me to talk business ASAP.
XXX
International Dept.
Shenzhen Kaizhuo Electronic Co., Ltd.
Tel:
Mobile:
MSN:
Website:

14、工程机械
标题You can take more advantage from growing buiding project and our concrete mixer.
Dear Sir/Madam,
I'm XXX. Your local building project is growing very fast and request more machine.
You may need a professional  supplyer and specialize in producing  concrete mixer for over 10 years.
We exported concrete mixer to XXX XXX XXX (列举几个国家名次)3000 sets per year.
We have supply concrete mixer for XXX,XXX,XXX(举几个成功合作的案例客户名称或着某些著名建筑公司名) like you and help them win projects with low cost.
Our  new type concrete mixer XXX are very popular in 2011 and help our customer improve 20% market share.
Pleas check attach Catalogue, cetification, quotation and our gurantee policy.
(PDF附件发送公司报价,认证和保障承诺)
Please contact me to talk business ASAP.
Regards
XXXX
Sales mananger
XXX  Co., Ltd.
Tel:
Fax:
Email:
Web:
Add:

15、LED 灯具
针对LED灯具销售商做了三个标题供你参考
标题1:WARNING: YOUR LED LIGHT COST IS TOO HIGH AND MARKET SHARE IS REDUCING!
标题2:The secrect of  LED light raise 40% market share!
标题2:Therer is a Achilles' heel on your LED light.
Dear Sir/Madam
I'm XXXXXX. I find that therer is a Achilles' heel on your LED light.
You LED light purchase cost is too high and cost more energy.
You may want to take advantage of your local LED buiding project and our LED prodcuts.
We are a professional  LED light manufacture for 10 years and exported to Spain, Finland, New Zealand, Singapore 500,000 pcs per year.
We have help Phlips,Osram (列举几个合作公司名称) reduce cost and rasie their market share 20% in 6 month by our latest design.
Please check attach catalogue, quotation, cetification.(PDF附件发送公司产品目录,报价,认证)
We supply 1 year gurantee and all the products with CE&RoHS.
Please contact me to talk businesss ASAP.
Tks&br
Sincerely XXX
Add:XXX
E-mail:XXX
MSN:XXX
Skype:XXX
Website:XXX

16、耐高温毛毡
标题 Beautiful and smooth appearance of aluminum profiles extruded will take more market share.
Dear Sir/Madam,
I'm XXX. Your local building project is growing very fast and request more better aluminum profiles extruded.
You can anti-Scratch of aluminum profiles extruded when your machine cover our heat felt.
Beautiful and smooth appearance of aluminum profiles extruded will take more market share.
We exported heat felt of PBO, Kevlar, Nomex, Polyester to XXX XXX XXX (列举几个国家名次)30000 tons per year.
We are supplier of XXX,XXX,XXX(举几个成功合作的案例客户名称) like you and help them improve products quality.
Pleas check attach cetification, quotation and our gurantee policy.
(PDF附件发送公司报价,认证和保障承诺)
Please contact me to talk business ASAP.
Regards
XXXX
发表于 2013-2-21 09:07:54 | 显示全部楼层
lz,谢谢分享,请问有没有餐具或厨具类的开发信技巧?
 楼主| 发表于 2013-2-21 17:17:47 | 显示全部楼层
vicky2009hzx 发表于 2013-2-21 09:07
lz,谢谢分享,请问有没有餐具或厨具类的开发信技巧?

暂时还没有,不过你可以选择差不多的开发信模版套用,最近在论坛看到一篇新帖,可能对你写开发信有帮助哦  http://bbs.fob5.com/thread-17542-1-1.html
发表于 2013-2-22 08:27:02 | 显示全部楼层
Google优化 发表于 2013-2-21 17:17
暂时还没有,不过你可以选择差不多的开发信模版套用,最近在论坛看到一篇新帖,可能对你写开发信有帮助哦 ...

好的,谢谢你。
发表于 2013-2-23 00:57:33 | 显示全部楼层
vicky2009hzx 发表于 2013-2-22 08:27
好的,谢谢你。

实用性不大
发表于 2013-2-26 18:02:28 | 显示全部楼层
新人学习了。
发表于 2013-3-15 15:21:10 | 显示全部楼层
真的是受用了啊,谢谢
发表于 2013-5-13 22:29:42 | 显示全部楼层
跪求篇  有关 塑料制品的开发信模板
发表于 2013-5-14 10:36:21 | 显示全部楼层
太棒了,很有帮助喔
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