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广交会第二期已圆满结束,不知道各位是订单满满还是有所失望而归。在展会期间,阿连继续派出小编探访采购商和参展商心声。力图从双方的角度解读本次展会情况。
The second phase of the Canton Fair has come to an end. Do you have great achievements? Or are you disappointed? During the fair, our reporter had interviewed with buyers and sellers to know their idea, so as to analyze the fair situation for you.
精致热销产品远多于新产品
Hot-selling products are more than new products
“现在已经没有办法像以前一样投入很多精力去开发新产品,重心转向保持现有热销产品。而且现在受到汇率变化,整体经济不景气影响,我们的产品在广交会一亮相,大家就争相模仿,也就没有了以前的竞争力。”从事厨具产品的何先生有些无奈的说。
“We can’t devote so much energy to new products development as before, but focus on keeping the existing hot products. But affected by exchange rate changes, the overall economy grows slowly, our products may be imitated after fair, hence, we have no competitiveness as past.” Mr. He said, who manufactured kitchenware.
产品经得住考验才是王道
Proven products are the best
当说起产品趋势的时候,从事工艺品制造的黄先生跟我们道出了产品竞争的实质:质量稳定,价格偏低的产品才能留到最后。也就是说好的产品可以卖得更好,而不能符合市场要求的则会在贸易波动中被淘汰。这一观点也得到来自美国从事陶瓷采购的买家的证实,他说今年他的采购计划更为精简,谨慎。质量上乘,价格趋于合理的产品是他的第一选择,而不会像以前一样花大手笔采购样式大胆的款式。
When mentioning the product trend, Mr. Huang who engaged in crafts manufacturing told us the essence of product competition: products with stable quality and best price can stay until the end. That is to say, good products can be sold better, but those can not meet the requirements of the market will be eliminated in trade fluctuations. This view is also proved by an buyer who is from the United States engaged in the purchase of ceramic. He said that this year, his procurement plan is more streamlined and cautious. Those products which quality and price tend to be reasonable are his first choice and he won’t buy lots of models with bold style.
在逆流中站立:稳住老客户
To survive in counter current: to maintain regular customers
从事日用品生产的王先生告诉我们,现如今开发新客户越来越难,稳住老客户是保持企业生存、盈利的根本。所以今年来参加展会并没有抱着多么大的雄心壮志要接许多订单,而主要是想通过展会稳定和客户的关系。与此同时,从事家具采购,来自印度的采购商表示,他是个“老广交“了,以前会在展会上找到新的供应商,现在则更为谨慎挑选了。更别谈现场下单了,现在很少买家会现场下单,但是对于心仪的产品一定会跟对方保持联系。
Engaged in the production of daily necessities, Mr. Wang told us that now it is more difficult to develop new customers, so maintaining the old customers can keep surviving and profitability. Hence he was not aim at receiving lots of orders but keeping relationship with his customers. Meanwhile, a buyer from India engaged in purchasing of furniture, said, he came to Canton Fair for many times. He could find many other suppliers in the fair but not now. Not mentioning placing order on the spot of the fair. Few buyers would do that but if they are interested in one model, they must keep contacting with the each side.
从”中国制造”到“中国质造”的转变
Develop from “made in China” to “quality made in China”
对于这个问题,来自不同国家的买家们意见不一。来自美国和俄罗斯的买家对于中国质造还是较为满意,他们说中国的供应商基本上都能满足他们的产品需求,而很少会因为技术层面而达不到合作。而一位德国买家则说,对于 “中国质造”他持辩证的看法,中国的产品可以非常高端,也可以质量很差,跨度很大。所以要以具体的产品而论。
For this problem, buyers from different countries hold different ideas. Buyers from the United States and Russia are still relatively satisfied with the quality of “made in China”. They said China's suppliers are basically able to meet their product needs, and rarely cannot reach cooperation because of the technology. And a German buyers said that for the Chinese quality, he had a dialectical view, China's products can be very high-end, but also can be very bad, so there is a large span. Hence, it depends.
本次采访阿连派出的小编采访了参展商和采购商,希望在同一问题上能够和得到双方的观点,全方位解读本次展会的情况。我们不难看出,双方在现今情况下,对于产品、制造、采购等方面都有所调整。希望各位连粉在贸易中都能越做越好。
This time our reporter has interviewed exhibitors and buyers to get the idea of both sides, so that we can have full interpretation of the exhibition. It is not hard to see that both sides in the current situation have adjustment for products, manufacturing, procurement and other aspects. I hope that all of you can do well in foreign trade.
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