B2B平台这样挑就对了 How to Choose B2B Platform

外贸连

众所周知，做外贸，很多同行还是依赖相关的网站与平台，甚至离不开平台。但对于准备做外贸或者刚刚涉足外贸的企业来说，如何在众多资讯中挑选到最适合的，以及能为企业提供到最优质服务的平台尤为重要。下面我们就来看看从哪些细节可以看出这些B2B平台是否符合自己产品的宣传。
As we all know, many foreign traders depend on relevant websites and platforms or even cannot do business without them. However, it is very important for companies that are ready to engage in foreign trade or have just set foot in this field to select the most suitable platforms which can offer the best service. The followings are some aspects from which we can know whether these B2B platforms are suitable for our products.
1、看知名度 Popularity
各种媒体、各大网址导航站上重复出现的都是一些知名度比较高的B2B平台，这就为选择B2B平台提供了一种思路。
What appears frequently in various medias and websites are some B2B platforms with high popularity, which could be a clue for choosing B2B platform.
2、查询买家数量 Check the number of buyers
基本上用户在B2B平台都可以查询买家刊登的询盘，用你所在行业的关键词去查找，看看网站上买家询盘所在数量和发布的时间，对比一下其他站，就会对一个平台有个基本的评估，然后也就可以知道你的产品是不是适合在这个平台上做。
Generally, users can check posted inquiries of sellers on B2B platform. You can search for the quantity and the posted time of buyers’ inquiry via using key words in your industry. You will have a basic assessment about this platform by comparison, and then you can know whether this platform is suitable for your products or not.
3、看行业网站论坛讨论 Read Remarks on Website Forums
国内有几个外贸人聚集的网站，上面经常讨论和B2B平台相关的东西，评价各个平台的优缺点，比如“福步论坛”、“TOXUE外贸网”都是很好的外贸网站。
There are several websites that people doing foreign trade gather around. They usually discuss something about B2B platforms and estimate advantages and disadvantages of them. For example, FOB Business Forum and TOXUE International Trade are both good.

提取你行业的关键词，到Google上搜索。如果你是做ATV的，试着用“Wholesale ATV”作为关键词到Google上搜索一下，你在上面见到的第一个B2B平台，一定是效果不错的。
Extract key words of your business and then search on Google. If you are engaged in ATV industry, you can try to search on Google with the keyword “Wholesale ATV”. The first B2B platform you see must be the cost-effective one.

B2B平台有饱和效应。当然明白了自己行业的关键词之后，也找到了相关的平台。还要看这个平台里面的会员是否很多，因为如果平台上的供应商过多，又不能保证自己排在前面，这样的平台对自己来说就没效果的！
B2B platforms have saturation effects. When you understand your business key words and find relevant platform, you also need to check whether there are a lot of members there. If there are too many suppliers to put yourself in the top rank, such a platform will be useless for you.
4、2/8法则 2/8 Rule
网上流传着很多如“1000个B2B站”的帖子，看上去这1000个站都去发布一下广告你就天下无敌了，但98%的网站对你来说都是无效的，不如抓住几个主流的B2B平台，集中精力去经营。
There are a lot of such forum posts on the internet as 1000 B2B Websites. It seems that you can be invincible if you advertise on each of those websites. In fact, ninety-eight percent of them are worthless. It is suggested that you just focus on a few mainstream B2B platforms and manage them well.

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xulinsheng

喀喀，不知道怎么表达才好。

Barcodestalk

长尾理论的应用啊！

外贸连

276320586 发表于 2015-8-3 11:53
这些都挺重要的

好好学习