赢在内容创建的秘诀Tips for winning at content creation

hengyuan_孙

Despite that glimpse into what is happening now and what could happen in 15 years, here are some tips to make your articles zing and zang.
#1. Create an opening line that pops
This is easy to say but sometimes hard to do. But have a go. You are not going to do this every time but think hard about that opening line.

#2. Use facts that surprise
I remember stumbling upon the fact that Snapchat was offered $3 billion in cash by Facebook. Then and there I decided it had to be woven into a blog post.
Sometimes they even get corralled out of the post and tweeted!!

#3. Insert insights that are not obvious
Have you ever read an article and everything seem regurgitated. You thought “nothing new here“..moving on. Insights within and industry or niche come from persistent reading and the blood sweat and tears of creation and expression.
One that dawned upon my consciousness, was that your owned online properties should be treated as assets. Just like a car or a bricks and mortar building.

#4. Make up a creative subtitle
We often play safe so that often means boring. Make your sub-titles interesting. Put on your inspiration pants.
If it gets tweeted you know you might be on to something!

#5. Use rhythm in your writing
Write long sentences and short. Writing has rhythm and it adds to the interest. Sentences can be two words.
Try it.

#6. Break the rules
Your writing teacher may have told you to get to the point. One of my favourite magazine writers is Top Gear’s Jeremy Clarkson. He breaks this rule in almost every article. I counted the words in his intro before he got to the point. 1,000 words….but it works.
They also may have told you other rules that are often constraining. People now expect a more casual style of writing.
Writing how you speak or “conversational writing” is needed on a social web.

#7. An opening paragraph that mentions a pain point
If you can capture the essence of a pain point in your opening paragraph then you have a great chance of making your reader stay on the page.

#8. Develop a voice that is original
Finding your writing voice is a journey. At first you will copy, then curate and then you will create. Push your comfort zones.

#9. Include visuals in your articles
The age of text, text and more text is over. We live on a visual web that demands multi-media and images.

#10. Use statistics that are mind blowing
Whenever you come across some statistics that grab your attention, think how you could use that in blog posts or articles. If it grabs your attention then it will most likely have a similar impact on your readers.

#11. Write a title that is not ordinary
I remember driving along one day and had an inane idea about a blog post topic. It was “10 Reasons Why Ducks Just Don’t Get Social Media”. I stopped the car and wrote it down with a few relevant points. It took me a few weeks to be brave enough to publish.
Don’t be afraid to  push your comfort zone.

#12. Ask an unlikely question
Pose a question that is unexpected. Here is one that resonated for me ”Are brands out publishing traditional media companies?”
If the title gets repurposed you know you hit a home run.

#13. Use stories
Don’t forget to include stories. That is what makes us human. Robot writers struggle with that.

#14. Practice, practice, practice
Creating memorable, insightful and contagious content comes from the mundane. The art and graft of just sitting down to do the work. So practice and practice some more.
The inspiration will show up!

hengyuan_孙

当今我们正处在内容创建的“军备竞争”之下。
各大品牌都已经意识到，创建内容从而引领顾客及行业思想，是在谷歌中获得高排名的最强有力的武器。
而作家则是新的数字时代下的雇佣枪杆，随时听指令发枪—发表博客文章，书写电子书，起草白皮书等。
问题是我们的文章太乏味，没有个性。许多帖子都不够人性化。
谷歌是制造了一个怪兽吗？
内容创建让我们感到脑子里如一团乱麻，让人一看到屏幕就想睡觉。其中一部分原因就是谷歌改变了它的算法。
这促使企业营销战略更趋向于SEO而非写作本身。但SEO并不是占主导地位的。
未来我们会使用机器写作吗？
最近Wired 推出了一篇来自“Narrative Science”的文章，但他不是人所写的，而是由电脑完成的。
下面是一段摘要：
“Friona fell 10-8 to Boys Ranch in five innings on Monday at Friona despite racking up seven hits and eight runs. Friona was led by a flawless day at the dish by Hunter Sundre, who went 2-2 against Boys Ranch pitching. Sundre singled in the third inning and tripled in the fourth inning … Friona piled up the steals, swiping eight bags in all …
读起来并不像机器所为。人们预测15年之后，90%的新闻可能都会由一个机器人来完成。
这一技术听起来不错。但是这并不适用于博客和内容营销人员。他们的未来在于内容创建更加独到，有感染力。
对此，你应该做些什么呢？
不管未来如何变化，下面的方法都可以让你的文章充满生气与活力。帮你在内容创建中高人一等。
1 创建一个开场白
说起来容易做起来难。但还是试试吧！你不需要每次都这样做，但是你应该好好想想你的开场白。
2 提供惊人的事实
我记得Facebook 为Snapchat 提供了30亿美元的现金。所以我下决定为他编写一篇博客。
3  插入隐性的见解
你是否读到过这样一篇文章，即所有的内容看起来都很重要，找不到任何新鲜的东西，但继续阅读你会发现其中的见解，以及凝结在内容创建中的智慧与心血。
需要明白的是，应该把在线网络看做你的资产。就像是一辆车，一块砖，或者灰浆。
4 创新副标题
为了确保万一，往往容易走向乏味的误区。所以让你的副标题充满情趣，给它披上灵感的外衣。
5 书写讲究押韵
长短句混合，讲究节奏，可以增加文章的趣味性。
6 打破常规
老师肯定教过你写作要切题。我非常喜欢的一个顶级杂志编辑叫Gear’s Jeremy Clarkson.他总是能够打破常规。我曾经数过，他总是书写了大约1000个词后才点到主题。
规则往往会限制发挥，所以人们现在更喜欢随意的写作风格。
例如，社交网站上，“对话式”的写作风格就很受青睐。
7 段落开头揭示读者心结
如果你能在开头段落提到读者的苦楚或者心结，那么就很能吸引读者留在当页。
8 开创最原始的写作声音
找到自己的写作思绪或声音需要一个过程。一开始你可能需要参照别人的，后来你就可以进行创新、创造出自己独特的风格。
9 文章中添加可视工具
纯文本，多文本的年代已经过去了。现在人们要求包含多媒体课图像的可视网络。
10 使用读心的统计数据
不管什么时候遇到能够吸引你注意的统计数据，想一下怎样把它应用在你的博客或文章里。因为它同样可以吸引你的读者注意。
11 让你的标题与众不同
我曾萌生过一个疯狂的博客标题“为什么鸭子不能进入媒体社交的十个原因”，过了好几周我才有勇气将它发表出去。
你猜怎么样？它竟然奏效了！
12 提出意想不到的问题
13 插入故事
别忘记插入故事。这是人区别于机器人的关键所在。
14 不停实践
总之，人类的根本在于具有创造性。因此成功的秘诀就在于人与技术的结合。

广州威时国际

这是闹那样啊 中英文对照表

hengyuan_孙

广州威时国际 发表于 2014-1-22 18:00
这是闹那样啊 中英文对照表

不好意思我木有整理好，我是看的外国博客文章，随手翻译的。