畅想一下不远的SEO未来/What would you like to see from Webmaster Tools in 2014?

hengyuan_孙

A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests.
At this point, our webmaster console will alert you to manual webspam actions that will directly affect your site. We’ve recently rolled out better visibility on website security issues, including radically improved resources for hacked site help. We’ve also improved the backlinks that we show to publishers and site owners. Along the way, we’ve also created a website that explains how search works, and Google has done dozens of “office hours” hangouts for websites. And we’re just about to hit 15 million views on ~500 different webmaster videos.
So here’s my question: what would you like to see from Webmaster Tools (or the larger team) in 2014? I’ll throw out a few ideas below, but please leave suggestions in the comments. Bear in mind that I’m not promising we’ll do any of these–this is just to get your mental juices going.
Some things that I could imagine people wanting:
        Make it easier/faster to claim authorship or do authorship markup.
        Improved reporting of spam, bugs, errors, or issues. Maybe people who do very good spam reports could be “deputized” so their future spam reports would be fast-tracked. Or perhaps a karma, cred, or peer-based system could bubble up the most important issues, bad search results, etc.
        Option to download the web pages that Google has seen from your site, in case a catastrophe like a hard drive failure or a virus takes down your entire website.
        Checklists or help for new businesses that are just starting out.
        Periodic reports with advice on improving areas like mobile or page speed.
        Send Google “fat pings” of content before publishing it on the web, to make it easier for Google to tell where content appeared first on the web.
        Better tools for detecting or reporting duplicate content or scrapers.
        Show pages that don’t validate.
        Show the source pages that link to your 404 pages, so you can contact other sites and ask if they want to fix their broken links.
        Or almost as nice: tell the pages on your website that lead to 404s or broken links, so that site owners can fix their own broken links.
        Better or faster bulk url removal (maybe pages that match a specific phrase?).
        Refreshing the existing data in Webmaster Tools faster or better.
        Improve robots.txt checker to handle even longer files.
        Ways for site owners to tell us more about their site: anything from country-level data to language to authorship to what content management system (CMS) you use on different parts of the site. That might help Google improve how it crawls different parts of a domain.
To be clear, this is just some personal brainstorming–I’m not saying that the Webmaster Tools team will work on any of these. What I’d really like to hear is what you would like to see in 2014, either in Webmaster Tools or from the larger team that works with webmasters and site owners.

hengyuan_孙

使用户能够快捷简便地与作者交流，比如给相关内容作标记。
存在垃圾邮件，缺陷，错误或问题，并能给出可行的改进报告。应该改善：
对于那些特别有影响力的网络人士发布的垃圾信件，言论，不会因为发布人的特殊影响而不受惩罚；相对的，那些无名小卒，但是发布的信息有价值的往往不容易被用户看到。
当谷歌已经从您的网站看到要下载的网页，万一像一个硬盘驱动器出现故障或病毒灾难会影响你的整个网站，它能及时预警。
检查单尤其是对于刚刚起步的新业务的帮助更为明显。
定期报告与改进，比如移动或页面速度方面的意见。
网络在公布之前发送谷歌“fat pings”的内容，使它更容易为谷歌识别，告诉其中的内容首次出现在网络上。
用于检测或报告重复的内容或者类似刮刀等的更好的工具。
显示网页但不需要验证。
显示链接到你的404页面的源页面，这样你可以联系其他网站和询问他们是否要修复它们断开的链接。
也可以是：告诉大家，导致404或损坏的链接在您的网站上的网页，让网站所有者可以修复自己断开的链接。
更好或更快的批量网址删除。
在网站管理员工具更快更好刷新现有数据。
提高robots.txt的检查处理甚至更长的文件。

(是对发帖的英文核心部分的简单翻译，希望可以让更多的人，在看到这篇文章时，迸发出灿烂的思想火花！)

ledvivi

希望楼主可以多多翻译，对于国外的SEO技术还是很有兴趣的，相对国内来说，国外的SEO技术更是具有前瞻性··

hengyuan_孙

ledvivi 发表于 2013-12-3 21:13
希望楼主可以多多翻译，对于国外的SEO技术还是很有兴趣的，相对国内来说，国外的SEO技术更是具有前瞻性··

做公司的专业网站，SEO技术是我的工作，恰好也是我的爱好。呵呵！

希望和大家多交流，才能真正有助于优化中国的网络环境。

在学外国的SEO技术中，我感觉他们是把SEOer当作一部分对网页信息有高品质要求的用户（重要是主动性）来对待的。

感觉这种思想理念挺好的，不知道你有什么看法？

ledvivi

hengyuan_孙 发表于 2013-12-4 15:54
做公司的专业网站，SEO技术是我的工作，恰好也是我的爱好。呵呵！

希望和大家多交流，才能真正有助于 ...

你所说的应该就是之前的用户体验吧，这种方式在国内的也是一种趋势吧，不过国内由于baidu的商业利益性，比较难以走向这个趋势，毕竟他需要对自己的收入保持增收，对于SEO这种方式人工干预有点大。反观谷歌这方面比国内的做的好很多了

hengyuan_孙

ledvivi 发表于 2013-12-4 18:15
你所说的应该就是之前的用户体验吧，这种方式在国内的也是一种趋势吧，不过国内由于baidu的商业利益性， ...

的确是这个样子，我们的SEO之路会因为这个原因，越来越狭窄吗？

未来不敢想象，还是做好当下。

今天要奉上点好东西，希望大家有空看看，发表下建议。