亚马逊新一轮“清扫“行动及卖家长期生存发展的建议

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邮件正文如下：
Hello,
You may no longer sell on Amazon.combecause of rights owner complaints about items that infringe theirintellectual property rights.

Funds will not be transferred to youbut will stay in your account while we work with you to address this issue. Ifyou have any open orders, please ship them.

You can see your balance and settlementinformation in the Payments section of Seller Central. If you have questionsabout those, please write to payments-funds@amazon.com

Please email pq-review@amazon.comwith the following supporting documents:
-- Copies of invoices, receipts,contracts or delivery orders from your supplier issued in the last 90 days. Thequantity of items shown should match your inventory.
-- If you are not the brand owner,provide a complete set of documentation to prove a valid supply chain.
-- If you are the brand owner,provide a copy of the brand registration certificate, and business license orpersonal identity card.
-- Any additional details you wouldlike us to know.
You can send .pdf, .jpg, .png, or.gif files. These documents must be authentic and unaltered. You may removepricing information, but the rest of the document must be visible. We willmaintain the confidentiality of your supplier contact information.
If you do not send the requireddocuments within 17 days,we may not allow you to sell on Amazon.com.
To learn more about our policies,search for "Amazon Anti-Counterfeiting Policy" or “IntellectualProperty Violations” in Seller Central Help.  
To talk to someone about this email,ask our Seller Support team to contact you。
We look forward to hearing from you.
Sincerely,
Seller Performance Team
Amazon.com

是的你没有看错，邮件里居然连ASIN或者对方品牌信息也不提及了。简直就是一个撒网通知，等着你来申诉，提供不了资料的，恐怕又是Game over了。

如果你是正规卖家：
申诉方向参考：尽量提供多的资料去审核申诉，自己的品牌商品证明资料，产品来源渠道信息，正规采购发票，采购合同，说明自己的经营模式，过往客户评价，甚至公司正规资料等等。使用账户邮箱发到邮件里要求的邮箱里。然后等通知。

申诉资料完整的拿回销售权的可能性还是很大的！正规卖家请务必不要放弃申诉机会！

另外请注意一下申诉的有效期是17天。

如果你无法提供对应的资料，恐怕只有凶多吉少了。

由此可以预测亚马逊卖家正规化，企业化，品牌化已经是不可避免的事实。

以下是对卖家长期运营亚马逊的一些建议：
1.正规的公司，常态化运营，拒绝虚拟地址注册或同地址挂靠下大量注册的空壳公司。

2.产品和渠道正规化。采购渠道的正规化，采购合同，增值税发票的常态化准备也是一个趋势，预防亚马逊的“突袭”

3.商标注册，品牌备案，少跟卖甚至零跟卖。

4.选品把关慎重，避免侵权。

5.线上采购转为线下工厂渠道合作采购。该拿授权的拿授权，该签合同的签合同，严格把关工厂和渠道自身的资质。

6.多账户单站点单平台转变为少账户多站点多平台发展。

7.个人模式转变为团队模式。

8.自发货模式转变 FBA或海外仓发货模式。

后亚马逊时代，江湖动荡，各类事件层出不穷，卖家把时间花在刀刃上，无论是选品选渠道还是选词推广产品，拒绝跟卖，拒绝刷单刷review，拒绝侵权违规，提高自己的防御力，提高自己的竞争力才是长期运营亚马逊的长久之策。