砖家谈亚马逊品牌备案之乱象

Maryhe

以前亚马逊品牌备案只需要一周，甚至24小时即可通过。但从2016年初开始，备案越来越慢越来越卡，提交10多次耗时2个多月才能成功成为普遍现象。

如果仅仅是因为亚马逊的要求太高也就罢了，但事实上，很多要求都是无理取闹无中生有吹毛求疵莫名其妙...

比如说：你的产品上面有真实印刷的logo，你用单反高清拍摄，提交，一样会被拒，理由是：你的图片是ps的。

被拒的理由很多，不过总是有迹可循的。今天就收到了一个奇葩审核拒绝回复，为什么奇葩呢？很显然，这个回复邮件其实是亚马逊内部的回复模板，每个审核人员审核的时候，只需要从里面复制对应的拒绝理由发给备案人即可。而这次，审核人员粗心过头了，他们把整个模板，一次不拉的都复制过来的...好吧，所有拒绝理由都列上去了。

砖家君发出来，让大家看看，长长见识，如果你计划备案，也可以了解一下行情....
（顺便说一下，以后备案时候需要上传商标受理书了）


Brand Name: ####

Thank you for your interest in the AmazonBrand Registry. Unfortunately, we are not able to approve your application atthis time.

Reason 1 – Fraud/Suspended Account

The status of your selling account does notqualify you for the Brand Registry Program. Please contact the SellerPerformance team to address your selling account status before reapplying. Theycan be contacted via email at: seller-performance-transfer@amazon.co.uk


Reason 2 - Brand Name

[INSERT AS APPROPRIATE]
• The brand name requested contains specialcharacters that are not supported. Please remove these special characters whenyou resubmit the application.
• Inc., Ltd. are part of your company name,but not usually part of brand name. Please provide the brand name only [in thebrand name field] when you resubmit the application.
• The brand name requested is a productname or description. Please provide the brand name only in the brand name fieldwhen you resubmit the application.
• The brand name requested contains domainname suffixes for example .com, .co.uk, .org etc. Please provide the brand nameonly without domain name suffixes [in the brand name field] when you resubmitthe application.

Reason 3 - Website

We are not able to access the website youprovided in the application. Please provide us a link to a functional websitethat shows the brand of products for which you are applying.

Or

The website does not show your brand ofproducts. Please provide us a link to a functional website that shows the brandof products for which you are applying.
Or
Please provide us a link to a functionalwebsite that shows the brand of products for which you are applying.


The images you have provided do not clearlyshow professional branding on your product. Please provide us images that showthe professional branding on your product clearly.

Or

The images you have provided do not clearlyshow professional branding on your product package. Please provide us imagesthat clearly show the professional branding on your product package clearly.

Reason 4 - Relation to brand

We could not identify a common link betweenyour Amazon selling account and the brand for which you are applying. Pleaseensure the contact information on your website (such as e-mail address, phonenumber, or mailing address) matches the contact information in your Selling onAmazon account. This verification is required for application approval.

Reason 5 - Authorisation letter

We have found some discrepancies with theauthorisation letter you uploaded. The authorisation letter must be thetemplate or it must follow the format of the template provided in theapplication form and be signed by the brand owner.

Or

We did not find an authorisation letterwith your application. The authorisation letter must be the template or it mustfollow the format of the template provided in the application form and besigned by the brand owner.

Or

The authorisation letter you provided doesnot grant you authority to manage the brand content on Amazon’s website. The authorisation letter must be the template or it mustfollow the format of the template provided in the application and be signed bythe brand owner.

You are welcome to apply again in thefuture. For more information, search on Amazon Brand Registry in seller Help orrefer to this Help page -
https://sellercentral-europe.amazon.com/gp/help/200955930

If you are a reseller of productsmanufactured by other companies that do not have UPCs/EANs, consider requestinga UPC/EAN exemption. For more information, refer to this Help page –
https://sellercentral-europe.amazon.com/gp/help/200426310

Thank you,
Amazon Services Europe