外贸新人100问系列之十七—怎么写开发信？第一封开发信可以含附件吗

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Q：怎么写开发信？第一封开发信可以含附件吗？

A：开发信力求简洁明了，提供两个样板如下：

VERSION （1）

Dear Sirs:
We got your name and address from Internet and knew that you are one of the largest importers in Electronic Calculator, which is within the scope of our business.

Take this opportunity, we introduce our factory, as one of the biggest manufactures of Electronic Calculator in Guang Dong province, China, mainly produce Electronic Calculator, with some other product like Electronic Calendar, 6 language translator etc. We export large quantity to USA and Asian countries, our products are proved to be high quality and always in reasonable price. We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities.

Enclosed please find an OFFER SHEET from us, including product picture, price, packing info and other detials.  We beleive some of them will have chance to fall into your business line.

Should you have interest of items in the OFFER SHEET, Kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site: www.XXX.com.

We are sincerely ooking forward to hearing from you soon.

Best regards

XXX
TEl:
FAX:
URL:

VERSION （2）

Attn:客户人名
Re:客户求购的产品名称

We are pleased to get to konw that you are presently on the market for ****,and as a specialized manufacturer and exporter for this product in China,we sincerely hope to establish business relations with your esteemed corporation.

Herewith pls find our competitive offer as flws:

Product:

Specification:

packing:
Quantity:as per yr requirement

Payment: L/C at sight
Shipment:prompt

FIf the product we offered above is some different from what you require actually,kindly inform us in detail,we will be pleased to re-offer you as per yr actual requirements asap.

Pls note that the product pictures will be sent to you upon yr request,and a small sample could also be sent to you for yr final checking if the price is finally acceptable.

To konw more about our corporation,kindly visit our website:www.***

Pls kindly check and revert at yr earlist.

Best regards
***

XXX.CO.,LTD
TEl:
FAX:

关于第一版本的随函附上报价单 （Enclosed please find an OFFER SHEET from us.）不是说在第一次写开发信时要避免使用附件？否则很容易被当作垃圾邮件处理掉？只要附件不大就没问题的（小于1MB）。最好只推荐几款在市场上，同行业内非常受欢迎的，或者款式新颖的以吸引客户眼球。让他回复你。

凡事都不是绝对的。带与不带附件都有利弊