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澳大利亚外贸公司总裁教你写开发信

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发表于 2012-8-5 10:35:16 | 显示全部楼层 |阅读模式
澳大利亚外贸公司总裁教你写开发信
Hello XX,

You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.

I’m not sure if I can help you but I have a few suggestions re email marketing.

?If you send emails to new companies I would include a list of customers that you currently export to in various countries
? I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards
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