品牌互动最好的社交网络？

hengyuan_孙

看到文章的标题你可能立即会想到Facebook和推特，但是事实并非如此。


L2 Think Tank近来的一项研究表明 Instagram（图片分享）才是品牌互动的冠军。你可能会觉得不可思议，Instagram每个月1.5亿的用户与Facebook和推特相比简直微不足道。但是针对249个高端品牌的发帖研究表明Instagram上的互动率要比Facebook高出15倍。事实上，它的互动率同样也比推特和谷歌加要高得多。

了解社交体验要比仅仅了解社交媒体的影响底线好的多。理论上来讲，获得潜在客户品牌互动的次数越多，他们选择你的产品的机率越大。但这一发现并不意味着我们要抛弃Facebook。

根据研究结果，几乎90%的品牌商表示同时拥有Instagram和Facebook账户是最好不过的。所以不必局限在一种社交网络上，你可以安装Instagram标签在Facebook页面上，获得更高的回报。

针对Instagram，我想向大家分享一些小贴士：


不要重复使用一个过滤器。创建一些多样化的图像。

标签、标签、标签！标签是互动和账户增长的关键。

如果你打算开户，那么一定要认真管理它。要想赢得注意就一定要参与进去。

不要羞于追随别人，要想获得，首先就应该给予。


Which Social Network Is the Best for Brand Engagement?
If you looked at the title of this article and immediately thought of Facebook or Twitter, you are mistaken! Instagram is the grand champion of brand engagement based on a recent study done by L2 Think Tank. You might be a little skeptical considering that the 150 million monthly users that Instagram boasts are itty bitty compared to Facebook and Twitter. However, a study on posts by 249 top brands showed that interaction rates were 15x higher than Facebook. In fact, interaction rates for Instagram were much higher than Twitter and Google+ as well.  

This Is particularly exciting for brands that understand that the social experience is much more than simply how the the bottom line gets effected. Ideally, the more time you can get a potential customer to spend with your brand, the more likely they will choose you when they need your product/service. This finding doesn’t mean you should abandon Facebook. According to this study, almost 9 out of 10 brands polled said that they have both an Instagram and Facebook account which makes perfect sense. Why only limit yourself to one or the other when you can install and Instagram tab into your Facebook page and get more bang for your buck?

While we are on the topic of Instagram, I have a few basic tips I’d like to share.

•Don’t use the same filter over and over. Mix things up and try to create a set of diverse images.
•Hashtag, hashtag, hashtag! Hashtags are the keys to engagement and account growth. Use what makes sense.
•If you are going to have an account, be prepared to actively manage it. If you want to get noticed, you have to be in it to win it!
•Don’t be shy when it comes to following people. Sometimes to get love, you have to give love.
So what do you think about this study? Sound off in the comment section!

benlee

国内应该就是人人网了，哈哈

hengyuan_孙

benlee 发表于 2014-3-17 23:39
国内应该就是人人网了，哈哈

可以这么理解。

AlinaD

还能

hengyuan_孙

AlinaD 发表于 2014-3-21 11:20
还能

亲，你想问还能多多介绍点东西，是不是？

这个我也是在不断学习中，那就在不断地学习中分享，同时也在不断地分享中学习。

ECVV服务

补充两个海外推广的热站，如果做B2C或者做ebay这些平台，或者做服装，饰品，电子等产品的可以发到图片分享站PINTEREST.com， 流量快赶超Facebook有没有，图片更有可能在谷歌被搜到。商务类型的可以发linkedin上面，相关性更大，也可发到里面的群组里面。但是这里面的人更高冷一点。
有用分享，不然ECVV网站产品页上怎么会添加这两个社交图标呢。