如何在预算范围内提高你的SEO效率

hengyuan_孙

一提到SEO服务，许多企业主很快就会认为除了增加预算外别无它法。然而对公司而言营销预算就好比一个奢侈品，随着时间的增加财政预算决策会变得越来越困难。所以下面一些SEO技巧可以在节省预算的基础上提高搜索引擎优化的效益。

1 审视当前的在线和下线策略

似乎每个时期都会有一些新的SEO技巧，但是这一过程总是从回顾或审视在线和下线世界的营销活动开始。许多次，企业开始振兴他们的在线率时却发现自己犯了错误，不知道究竟是什么在起作用，也不知道什么是应该被取代的。所以，在SEO上投资之前，公司必须对自己过去的正确做法和缺失有个清楚的了解。

这在创建新的预算和测量现行策略有效性上也非常重要。许多公司会发现他们在根本不存在的问题上花费了很多资金，比如，发布死亡链接。所以一个简单的问题就可能造成很大的麻烦。

2 确保最基本的内容

投资前还要确保网站没有明显的错误，否则只会白费功夫。这对于非常依赖在线营销的企业来讲尤其重要。稍有疏忽很容易造成严重的后果。常见的SEO问题包括：

我的网站的缓存和加载速度快吗？

网站维护需要多久？

我的网站会受到其他网站的负面影响吗？

我所有的域名版本都能够直接到登陆页面吗？

网站地图是否索引搜索引擎爬虫？

网站有无损坏的链接？

元标签和标题标签是否优化？

这些问题有些很容易回答，有些需要寻求专家，但这些都是最基本的原则。哪个企业不想他们的网站简单好用，能够吸引流量，方便索引和搜索引擎排名？


3 发挥自己的优势

每个企业都有自己的营销优势和不足。比如，有的企业有一个非常无敌的技术团队，有些企业员工们对行业趋势了如指掌。不管你的优势是什么，都应该充分利用。生产高端的博客对有些公司来说会有些不切实际，但是他们可以运用权威页面，频繁发帖，或者利用社交媒体增加收益。企业不应该为了追赶SEO的步伐而丢失自我。


4 保持社会化

社交媒体在引入站内流量等方面的威力是不言而喻的。推特和Facebook是当前最重要的两个社交平台，但是随着时间的增长，Linkedin和Google+，以及拼趣在SEO中的地位也在增加。所以公司应该时刻与社交媒体账户保持同步。


5 创建独一无二的内容

内容营销是搜索引擎优化的关键。它指的是相关的、及时信息的创建和数据的抓取，目的是在利基市场内树立威信，与过去的、现在的、以及未来的客户建立关系。

内容的形式包括博客、视频、图片、数据统计、白页等等。

数据的宗旨就是尽量为目标受众提供有价值的信息。所以公司应该是市场信息的主动创建者，包括新数据，新文本或者观念；而不是从别人那里借用数据。

6 整合公司的方方面面

公司的每一个部分都会对公司的其他方面产生影响。在线SEO、下线营销和现实世界的广告也是如此。不需要花时间搜索页面，目标人口应该能够在社交媒体账户、博客和合作者伙伴之间自由移动。此外，还应该使他们从一个有趣的文章快速转移到呼吁行动，最终到达销售页面或内容页面。企业主应该站在顾客的立场上思考问题，询问自己是否所有的信息都是他们的指尖之下，即方便顾客找到。

若非如此就要重组你的营销活动并且遵循自然流量法则和顾客的期望。

对那些急切需要提高SEO努力的公司而言，真正的结果需要一定的时间。而相对于昂贵的PPC运动或付费广告，不断创新质量信息绝对是一个无与伦比的SEO战略。所以只要进行有效的时间管理，不管公司大小都可以节约你的预算。

hengyuan_孙

As with most products or services, SEO work that is carried out on a strict budget is often seen as second-rate SEO work. When taking that first look at SEO services or attempting a foray into the field, many business owners will quickly feel as if they have no other options but to increase their budget or struggle with a dismissible website. While a marketing budget may seem like a luxury for companies that are being forced to make difficult financial decisions day after day, there are a number of SEO tips and tricks that can be used to improve the SEO of one’s website while staying within a tight budget.

1. Review Current On-Site and Off-Site Practices

There always seems to be some new tip or trick that is the new pinnacle of SEO, but this process should always begin with a thorough review of one’s on-site, off-site real-world marketing campaign. Many times, a business will begin the process of revitalizing their online presence only to find out that they were mistaken about what is actually working and what can be replaced. Before spending any money or time on SEO, it is important for the company to understand exactly where and what they have done correctly in their past and what needs to be fixed before moving forward.

This is going to be most important when a business owner is looking at creating a new budget and how efficient their current practices are. Many will find that they are throwing money at a solution for a problem that never existed in the first place. Examples of this include everything from posting dead links due to a change in servers to discovering that clients are following outdated social media accounts after developing a new one. It is these simple issues that could be the culprit of much bigger problems.

2. Make Sure the Basics are Covered
When every single second invested into SEO counts, it is important to ensure that there are no glaring mistakes with a website that will result in quite a bit of wasted work with no results. This is especially important for business owners that take care of the majority of online marketing or pass this work onto an employee that has multiple responsibilities. Oversights are incredibly easy to make and some could spell disaster. While some of these steps are easier than others, common SEO questions to ask include:

•Is my website cached and compressed for fast download speeds?
•How often is my site down for maintenance?
•Is my website negatively impacted but other websites on my server?
•Do all versions of my domain name direct to a single landing page?
•Is my site map indexed for search engine crawlers?
•Does my site have broken links?
•Are my meta tags and title tags optimized?
Some of these questions are easily answered while others may require the help of a specialist, but they all come down to a few basic rules. A business wants its website to be easy to use, appealing to traffic, free from broken tags and links, and easily indexed and categorized by the leading search engines.

3. Pick Your Strong Suit and Go With It


Each and every company has its own unique strengths and weaknesses when it comes to marketing. Some businesses may have a team that is unbeatable at technical writing while others have a handful of employees that love to keep on top of industry trends. Whatever the strong suit may be, it is important to use it to the company’s advantage. Producing high-end podcasts or how-to videos will be impractical for many businesses, but these businesses could show gains with authoritative white page releases, frequent blog posts, or an active social media presence. No team should ever feel as if they are forced to constantly move outside of their own expertise simply to keep up with SEO fads.

hengyuan_孙

4. Stay Social

Social media is here to stay and it remains one of the most cost-effective ways to maintain a powerful online presence and generate amazing inbound links and traffic. Twitter and Facebook are typically seen to be two of the most important, but LinkedIn, Google+, and even Pinterest remain a few more great options depending upon the amount of time that can be devoted to this aspect of SEO. Luckily, keeping up with social media accounts can be as fun for a business owner as anyone else.

These various outlets provide the perfect opportunity to engage with current and past customers, promote sales, update information, or simply keep an industry-focused conversation going. The key here is to provide useful information and steer clear of spam or fluff that will quickly turn people off to the company. Outside of that, the sky is the limit when it comes to this avenue of SEO.

5. Create Useful Content
Content marketing has fast become the buzzword for SEO in the last few months and years and it is an interesting addition to the field. Content marketing is the creation of pertinent, up-to-date, and fetching data in order to establish authority within one’s market and build a relationship with past, current, and future clients. While this may seem confusing at first, many businesses are doing this without even realizing it. This content may come in the form of blogs, podcasts, videos, infographics, press releases, photos, white pages, and everything in between.

The point of this data is to make this information as absolutely valuable as possible for a targeted audience. Essentially, the company is not looking to regurgitate previous information or borrow data from another source. Instead, they are there to be the initial creators of the information and provide new data, context, or ideas on the market. While some content marketing can become prohibitively expensive, focusing on the release of a few key pieces of information throughout the year can do wonders for SEO.

6. Integrate Every Facet of  Your Company
No single part of a company is drifting off in its own unique bubble without affecting every other aspect of the business. The same is true for on-site SEO, off-site marketing, and even real world advertising. Without having to spend time searching through profiles or pages, the targeted demographics should be able to seamlessly move between social media accounts, blogs, and partner websites. They should also be able to quickly transfer from one interesting article, onto a call to action, and finally to a sales page or contact information. Business owners should think like their customer and ask themselves if all pertinent and required information is at their fingertips. If it is not, the campaign should be restructured to follow a natural progression for incoming traffic and hopefully clients.

For those that are looking to grow their SEO efforts on a strict budget, real results are always going to take time. As an alternative to expensive PPC campaigns or paid advertising, an unbeatable SEO strategy is about consistently producing quality information. With a little ingenuity and a focus on effective time management, this can be carried out on any company’s budget no matter its size.