社交媒体营销有绝招

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你的很多客户或者是潜在客户其实都会在好几个潜在社交网站上注册。把这些社交网站列入你的营销战略，能极大地扩展你的业务范围。针对这个话题，今天给你们带来几样“菜色”，希望能合口味。
1. 方便访客订阅你的电子邮件。电子邮件的时事通讯就像恐龙一样令人畏惧，但其实都可以作为一种工具，让订阅者能即使知晓你的社交媒体更新的内容。
Many of your customers or potential customers are likely on at least a few social networking sites. By including social media in your marketing campaign, you can dramatically expand the reach of your business with these simple tips:
• Make it simple for visitors to sign up for your e-mail subscription. E-mail newsletters are sort of a dinosaur, but it can be used as a tool to push subscribers to your social media updates.
2.  如果你想要最大可能地在社交媒体里被联系到，你应该要在任何可能的时候与你的客户一对一交流。我相信你的客户都不喜欢和大公司交谈。而如果这个公司能特别关注到自己情况将会大不同。
3.  你的Twitter用户名应该要能反映你代表的公司，要易于记住，最好能够包含你的ＳＥＯ关键词。不要放太多数字在你的用户名中，因为这让人们记不住，访客也可能因此而转向其他页面了。
4.  高质内容是让你的网站吸引更多潜在客户的最佳途径。你可以考虑一下针对他们感兴趣的话题写相关的梗概，或者是好好谈一下你选择的产品。

• If you want to be the best possible contact in a social media setting, you ought to talk to your customers one-on-one whenever possible. Your customers are not interested in speaking with a large company. Consumers have more faith in companies that give them one-on-one attention.
• Your Twitter username should reflect the company you represent, be easy to remember and include your important SEO keywords. Don’t put a lot of numbers in your username, because people won’t remember it well and might accidentally go to another page.
• High-quality content is the most important way to attract potential customers to your website. Consider writing “how-to” guides on subjects of interest, or providing engaging conversation about your chosen product.
5. 回顾那些受欢迎的宝贝，添加图片，保其新鲜。如果你的内容有用又有质量，访客也更情愿分享你的内容，进而扩大你的观众群。
6.  要想推销你的网站，先想想你要向谁推销。如果一个人提了一个建议，这是非常有代表性的，可能其他人也希望那样的。你要表明你是很重视他们的意见的。
7.  今天哪里有突破了，记得记下来。要看重你的进步，包括每周的粉丝数和谈话数，对比行业标准看看你做得怎么样。尝试着去研究这些数据，标出你所做的最佳决策，以便制定更好的策略。各个结果都要去追踪，要铭记于心，那些做得好，哪些做得不好。
• Review a favorite product, and add images to keep it lively. If you give them useful, high-quality content, your visitors will be more likely to share it which, in turn, will increase your audience.
• If you want to market your site, always think about who you want to reach. If just one person has one suggestion, many others do, too. Let them know you hear their concerns.
• Always make sure you write down what progress you have made. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Try linking these figures to your actions and pinpoint the best decisions you have made to develop better strategies. You have to keep track of all of your results to know what is working and what is not.

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8. 确保标题极具诱惑力。你要记住，大多数时候，文章标题是人们在社交网站上看的唯一内容。因此，你的标题要足够吸引读者的眼球，诱使他们更进一步的阅读。一个强大的标题能对你文章的可视度有重大影响。
9. 如果都没有人读你的文章，那你的社交媒体营销的确做得不咋滴。花些时间做计划、撰稿、内容更新，确保你的内容能吸引人，并且信息量大。尝试着添加有意思的标题，吸引人的兴趣。
10.你在社交网站上的文档可用于吸引顾客到你的零售商店或者是直接把他们带到你的产品网站。要告知他们你提供的折扣或者是其他的站点。你也可以提供一些仅此页面所有的优惠券。你要告诉客户去收藏或者分析你的网站。
• Make your headlines irresistible. Most of the time, the headlines are the only thing people notice about posts on social sites. Therefore, your headline should grab the readers’ attention and entice them to read more. A powerful headline can have a significant impact on the visibility of your post.
• If no one goes to your profile, you will not be a success with social media marketing. Take some time to plann, write and then proofread your content to ensure it is engaging and informative. Try adding headlines that will capture people’s interest as a way to finish off.
• Social media requires you remain professional when marketing your business. Be cautious about sharing personal information on any social media website. Avoid responding to negative or argumentative posts and delete posts and comments you find offensive. When interacting with friends, you should create a separate profile in your name.
11.   为了调动粉丝们的积极性，尝试着一些小赠品。那些能够在你的Facebook页面或者是Twitter页面上注册的人，让他们同时关注你。任何流行网站都可以。不管赠品是什么，你都能因此极大提高你的曝光度。
12.   通过网摘，把内容联合构建到你的Facebook上，方便粉丝分享你的文章。如果有人评论了你其中一篇文章，此操作会在其动态中显示，他的好友就都能看到相关网摘。
鼓励你的粉丝在线与你交流，或者是鼓励粉丝之间的交流，增强你的曝光度。
13.Twitter在线会话。在特定的时间，运用#标签让顾客把话题顶上去，任何博友都能参与讨论，也为他们解答一些问题。你的目的是吸引更多的博友和用户把相关信息传播出去，吸引更多的人围观。


• Your social media profile can be used to bring customers to your retail store or to direct them to your products online. Give them information about discounts you have to offer, or new locations. You can also have coupons available only on your pages. You have to give people a real reason to add and promote you on these sites.
• To boost your followers, try a giveaway. For people to qualify, have them sign up on your Facebook page or, on Twitter, have them follow you. Any popular social site will do. No matter what the prizes are, you’ll be gaining a lot of exposure.
• Syndication of content is built into Facebook through feeds, making it easy for followers to share your posts. If someone comments on one of your posts, something will appear in this person’s feed for all their friends to see.
Encourage followers to communicate online with you, and among themselves, to enhance your exposure.
14.   举办品牌相关的摄影比赛能让订阅者有机会参与你的社交网站。可以为那些有创意又能体现品牌特色的作品颁奖。不可避免地，参与者自然也会把他们的作品分享在其网站页面上，双方面提高你品牌形象的可视度。
把这些“菜色”应用在你的业务食谱中，通过社交媒体营销做推广。事情也许并不像你想象中那么难。有志者事竟成，相信你最终都能成为一个令人满意的“大厨”！
• Throw a party on Twitter. Schedule a specific time to use a particular hashtag to talk about an issue with your customers. Have bloggers come to the chat and help solve customers’ problems. Your goal is to attract bloggers and users who can present the information to others in a provocative and appealing manner.
• Hosting a photography contest relevant to your brand is an opportunity to engage your subscribers of social media. The prize can go to the customer who enters the most creative picture that features your brand. Inevitably, entrants will also share their photos on their networking pages, increasing the visibility of your brand two-fold.
Apply the tips from this article to assist you in developing the fundamentals of your business, through social media marketing. It’s not as difficult as you might think to advertise using social media; trust that you can succeed at it.