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巧妙处理与客户的分歧 案例分析(转载)

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发表于 2014-1-22 11:21:27 | 显示全部楼层 |阅读模式
询盘来源国家:UAE
  产品行业:建材

  买家询盘:
  Our HVAC and Acoustic products are very accepted in overseas market. We have our manufacturing company located in United Arab Emirates For our Manufacturing Division, we have a regular requirement of FIBERGLASS WOOL INSULATION. Presently, we are buying insualtion in roll form and board form. Our major requirement is 50mm thick x 48 kg/m3 density Fiberglass wool insulation = 5000 sq mtr to 10000 sq mtr per month (without facing) Request your best quote with stock availability, delivery, payment terms. Quality is our consideration and material lot should accompany Mill Certificate. Hope to hear from you with your quote. --------------------------------------------------------------------- 初步沟通后: We require the following before we order 1. What is your best revised price for above. 2. Some kind of guarantee of quality. I am sure you will understand our concern and value for our money. 3. We will open an LC for payment. 4. Delivery time for above quantity Hope to hear from you soon. 报价的初步沟通很顺利,来回几封邮件后 卡在了付款方式和样品环节上。付款方式上我司不想做信用证,样品上,客户已经提供账号 但是客户现在要的规格不能提供,因为产品原因,规格特别多,而且客户要的不是常见的,建议提供相似的规格来看一下质量。

  供应商回盘:
  Dear *** Thanks for email. Samples: There is no 48kg/m3,50mm production plan, because clients seldom require this big density rolls, hope you can understand, here are two solutions for you, hope it can help: 1) 31kg/m3, 50mm roll, 48kg/m3,50mm board, or other smaller density for you to check the quality. 2) You place order directly,when the production finished, you visit our factory to see your goods in person. Payment : There is no hesitation, we want to have a regular business with your esteemed company, and in order to get your trust, we sent your some tansfer copoies, can't you trust us? our company is fully occupied by too many orders and our finance has little time to deal with small orders with L/C payment terms,So our top mangment made the Company Policy: L/C payment is can't accept for order value less than USD 10,000. Wait your news, Best regards, ———————————————————————————————————————— 客户回复如下: Dear Ms. ZOE Thanks for your information We may plan for releasing PO for 2 containers so that we can go for payment through LC. Also I wish to visit your company during my China visit to various suppliers in the very near future, before we finalize the order. Having samples and a feel of quality is important for us. Please let me know if you could find a sample piece of 300mm x 300mm x 50mm x 48kg? Hope to receive sample soon. Thanks and Regards ———————————————————————————— 回复客户: Thanks for quick response. 1.Welcome you visit our factory anytime, when you plan to come to China? in October? hope to start long term bussiness relations with you. 2. We understand the importance of the sample and quality for you, and want to send you the samples very much, but 50mm x 48kg? It's really not available, other density can also represent our quality, can we send you some different density glass wool to check? we are sure that you will be convinced by our quality and production capacity when you visit the factory. Wait your news, Best regards, 并没有得到客户回复 周末又深情的写了封邮件 Good day! We want to do something more for our business cooperation, and we can fully understand the importance of quality for you. In order to get your trust, here are some of our UAE clients information for you: *********** ********** ********** ************* Attached one signed and stamped Proforma Invoice to prove the reality This order value USD 53,865.00 the client TT with us. We value the chance to cooperate with your company, business is based on mutural trust and understanding, hope you can give a chance to both of us, we are sure that you will definitely benefit from our service and products. For glass wool products, any specification, can reflect the manufacture quality. 48kg/m3.50mm is not available, Can we send you other desnity goods to test the quality? hope you can understand. Looking forward to hearing from you soon. Best regards, . 如何才能说服客户接受这个样品呢?并且最好是能够做 TT ?
  回盘备注:如何才能说服客户接受类似规格样品呢?并且最好是能够做 TT ? 上次做了一个LC 觉得挺被动的,如何才能说服客户做TT? 邮件中是有哪些不好的措辞 需要改进呢?

  专家点评:Hello,
  你好, 谢谢看了这个邮件,我很舒服,因为看到了很多你的努力。但是感觉现在已经陷入怪圈,双方各持己见。
  那么先从语言说起:
  here are two solutions for you, hope it can help:
  ? So I have came up 2 solutions, may be we can discuss them, what is your ideas.
  You place order directly,when the production finished, you visit our factory to see your goods in person.
  Seems now we are having a different understanding, How about we make a compromise
  First step: We send you the current samples(what we have now), and you check the quality.
  Second: after you find our products is interesting, make a deposit for the sample production (as the size you want). We finish it and confirm with you when you come to China. 具体金额你们自己算比较合理。
  Third: when you back to company, after your meeting with board, if you are interested, place the order and we will minus the sample deposit from the total amount.
  Hope this will help our questions, thanks for your time reading.
  our company is fully occupied by too many orders and our finance has little time to deal with small orders with L/C payment terms,So our top mangment made the Company Policy: L/C payment is can't accept for order value less than USD 10,000. Wait your news, Best regards
  我觉得不礼貌。
  Recently, the domestic trading is really good, we kindly have a lot orders from China market.
  So, the production time become tight, if change the production line frequently, it will effect our production cost, you know that too ? cause you have a factory.
  Our management policy is quite strict, cause production schedule is related to their salary.
  So they don’t help me just for a favor.

  About the LC, we can do it, but the LC fee is pretty big compare the order less than 10000.
  We surely donot want you waste money on it.
  So we are thinking that, how about L/C for bigger order, and Sample order, we can skip it, to use TT. Because the sample to open LC, my boss will ask me to add more fee on for the potential cost on LC. Hope you can understand me. Thank you .

  Please let me know if you could find a sample piece of 300mm x 300mm x 50mm x 48kg? Hope to receive sample soon.
  客人其实表明了他的态度。 需要你提供样品。 似乎是说一定打样,不然免谈。为什么这么说呢。
  HOPE TO RECEIVE SAMPLE SOON 并不是说真的希望, 而是他要收到样品SOON。
  然后你跟他纠结这个样品的事情, 他觉得不舒服了,已经表明他的意思了,所以可能就没有回复你了
  所以这里需要去配合客人提出方案解决一下, 等客人回心转意的几率不太高。
  In order to get your trust, here are some of our UAE clients information for you: *********** ********** ********** ************* Attached one signed and stamped Proforma Invoice to prove the reality This order value USD 53,865.00 the client TT with us. 是一个好的主动互动的事情,但是不要把金额显示出去,因为对客人的了解不够,所以金额显示出去,也许客人认为金额是商业机密,这次你说出去别人的给他, 以后跟你合作后,会不会被你拿来用,把商业价格说给其他的潜在买家呢?
  所以这里说出1个公司名字 城市就好,合同也可以显示, 但是产品内容和金额不好显示的。
  并且说了以后, 要打消疑虑,放心这个事情,我朋友(你显示客人的这个信息)不会介意,并且其他信息在我们这里很安全,等等这样的话。
发表于 2014-1-25 14:00:23 | 显示全部楼层
朱先生,最近华丽转身做编辑了么?

这个,这些,都是你写的么,或者说编辑的?
 楼主| 发表于 2014-1-26 10:49:01 | 显示全部楼层
hengyuan_孙 发表于 2014-1-25 14:00
朱先生,最近华丽转身做编辑了么?

这个,这些,都是你写的么,或者说编辑的?

呵呵
发表于 2014-1-26 11:49:54 | 显示全部楼层

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