Why White Hat is Always Better（白帽是王道）

hengyuan_孙

There's very few things in the world that I perceive as wholly black + white. Spamming the search engines vs. authentic, organic marketing, however, is one of them.It's my opinion that for real brands and real businesses, the choice of going 100% white hat will pay massive dividends every time. Here's why:

1.There's always a better way to spend that time + money. Spam isn't free or easy, despite the image some black hats portray. When I hear about the actual costs and time commitments black hats invest, I'm blown away. For not much more time, and often less money, those same businesses and sites could invest in long-term, high value white hat tactics. Many just lack the creativity and willingness to do the hard work, others are seduced by the quick win or ignorant of the options available to them.

2.White hat builds exciting companies, spam doesn't. With a very small number of exceptions, spam doesn't build exciting, scalable, long-term companies. It creates relatively small amounts of temporary wealth. If you're unwilling to trade short term gains for long term success, you're probably hurting the online ecosystem - none of us should endorse that behavior.

3.White hat rankings can be shared. That means never having to sweat hiding dirty secrets, protecting your tactics or link sources, jumping through hoops to keep your footprint anonymous or refraining from showing off your site. The benefits of transparency improve your ability to do PR, branding, networking and all of those, in turn, help SEO.

4.Spam always carries risk. Whether it's tomorrow, next month or 3 years from now before you're knocked out of the search engines, it will happen. You can invest in multiple sites and tactics, shore up defenses and build anonymity to hide your online profile, but honestly, if you applied that creativity and effort to white hat.... Just saying.

5.You're renting rankings rather than buying them. Devaluation of spam tactics means you have to stay one step ahead of the engines, and can never spend a week free from sweating what will and won't be found. White hat may take longer, but, if done right, it can build an unassailable position of strength long term.

6.Reliability in the spam world sucks. The people who sell spammy links or offer spam services are nearly always fly-by-night operations, moving from one business model to the next. Spammers are almost never long-term operators.

7.Any victory is a hollow one. I don't just mean in a touchy-feely way, I mean that no matter how many times you rank well with spam or how much you make, it's just money (and often far too little to sustain you, meaning you've got to go do more tomorrow). You're not building something real, long-lasting and sustainable and you're rarely fulfilling any of the other requirements for job satisfaction or happiness.

8.The money's not that good. Ask yourself who the most prolific, talented, high profile spammers are in the world. I can name a good dozen or so and none of them are retired, only a few are millionaires and not a one, to my knowledge, has done 8 figures (excluding a few truly dark hatted individuals who've earned their money from porn empires or illegal activities).

9.There is legal danger. I hesitate to bring this up because some folks in the search sphere have over-emphasized this danger. However, the FTC, the British government and the EU all have regulations about disclosure of interests, and a lot of link buying and link spamming behavior violates these guidelines. We've yet to see serious enforcement, but personally, I have no tolerance for risk of this kind, and I suspect many others don't either.

10.Spam never builds value in multiple channels. What I love about the inbound/organic marketing philosophy is how it builds a site that attracts authentic traffic from hundreds of sources, often without any additional work. Spamming your way to a #1 ranking might send search traffic, but if the web shifts to Facebook/Twitter or if email marketing becomes the biggest tactic in your niche, or if a competitor wins purely on branding and branded search, you're up a creek. You've built nothing of real value - nothing to make people come back and share and like, +1, tweet, link, email, stumble, vote for, shout to the heavens about. Spam builds a shell of a marketing strategy; one crack and it's all over.

hengyuan_孙

译文看这里：
白帽才是SEO的王道
在这个世界上，我认为很少有东西是可以用黑白来分辨的。然而，spam搜索引擎 VS.真正的有机营销就是一个典型的例外。我个人认为，对于实体品牌和企业来说，选择100%纯度的白帽技术将会带来更多好处。我这样认为的原因如下：
1. 总是有一个更好的时间来分配我们的时间和金钱。Spam也不是免费的，还没那么简单，没有黑帽描述得那样好。当我听到黑帽要求的实际投资成本和时间的时候，我都要晕倒了。其实比黑帽也多花不了多少时间和金钱，企业和网站完全可以考虑进行一个长期的白帽策略投资。很多时候只是缺乏创造力和吃苦的决心，很多人都被快速获利所诱惑，做出一些无知的选择。
2. 白帽策略给公司带来的是正能量，而spam不会。除了极少数的情况下，spam是不会给公司带来什么正能量、可扩展性以及长期发展的。Spam创造的是少许的暂时的财富。如果你企图不劳而获或者少劳多获的话，你很可能会伤害到整个网络生态系统。没有人会容忍这种现象的。

3. 白帽排名可以分享。这意味着我们永远不必绞尽脑汁隐藏我们肮脏的秘密、保卫我们的策略或者链接资源，我们不需要隐藏我们的足迹，想怎么炫耀我们的网站就怎么炫耀。透明度的好处就是提高我们做公关、品牌、网络的能力，这些反过来又可以帮助SEO。
4. Spam终究是有风险的。也许是明天、下个月或者是3年以后，总有一天你会在SEO的比赛中出局。虽然你可以同时搞几个网站，几套方案，隐藏你的网上资料，但是说句老实话，如果你能把这种创造力和精力放在白帽上，那么…哎，我也只是说说。
5. 你的排名是租来的，不是买来的。做spam就意味着你必须永远走在引擎的前面，以及在排名中的昙花一现。白帽策略虽然会需要更长的时间，但是，如果方法正确，是可以建立一个长期的强势地位的

6.  Spam太靠不住了。那些卖垃圾链接或服务的人几乎是打一枪换个地方，不断地变化业务类型。Spmammer几乎没有长期的运营商。
7. 任何胜利都是空洞的。我说的这句话不带个人感情色彩，我的意思是，不管你排名多好，赚了多少（再多的钱对你来说都不够）。你做的事情都没有任何的深度，你的工作满意度和幸福指数都不是你想要的。
8. 钱没那么重要。问问自己，谁是世界上最有内涵、最有才华、最高调的spammer。我能说出一打人的名字，他们现在仍然在奋斗。他们永远不会满足。即使有些人已经是百万富翁了。

ledvivi

不知道为什么暴力的情况下越来越多的人使用黑帽了，其实这种方式也没什么不好，毕竟你用你的方式，我有我的手段，但是有的还攻击别人的网站，搞到整个SEO行业都出现危机··

hengyuan_孙

ledvivi 发表于 2013-12-15 19:49
不知道为什么暴力的情况下越来越多的人使用黑帽了，其实这种方式也没什么不好，毕竟你用你的方式，我有我的 ...

这个，说实话的确是SEO业界的隐痛，就像那句话说的“道高一尺，魔高一丈”，没有所谓的规范化标准，

大家只有效果为王，有人追求短期的效果，有人谋求长期的发展。

我的文章只是从网站的长期发展来考虑的。就算是增强一下业界的正能量吧！

毕竟，技术探索无止境，我们大家都需要努力的。

ledvivi

hengyuan_孙 发表于 2013-12-16 15:13
这个，说实话的确是SEO业界的隐痛，就像那句话说的“道高一尺，魔高一丈”，没有所谓的规范化标准，

...

怎么说呢，我觉得有黑帽这个技术的，都很少会为别人打工，这类型很多都是搞自己的网站，很多都是从自己利益出发，谁不知把整个行业都是搞乱了，行业没有所谓规范标准，的确就造成这个乱象了

hengyuan_孙

ledvivi 发表于 2013-12-16 18:37
怎么说呢，我觉得有黑帽这个技术的，都很少会为别人打工，这类型很多都是搞自己的网站，很多都是从自己利 ...

有道理，不然为甚么国家会声明：所有资源属于国家，纳税有理的。技术是二次资源，

还是做技术自由，我喜欢这种自由的感觉。呵呵.. .. ..{:soso_e128:}