外贸函电-询盘

Jenny

　　开发信
　　Dear Sirs,
　　We are pleased to introduce ourselves as a leading umbrella manufactory located in Xiamen China; we are specialized in all kinds of umbrellas.
　　Our markets are covering USA, EU and partial countries of Asia and Africa as well. We have stable OEM & ODM partners in those countries.
　　Now I would like to offer you our catalogue for your reference first.
　　Samples and more information are available for your study anytime. We appreciate your kind reply soon.
　　For more information about our products and company, you are welcome to login our webpage www.newvico.com to have some options,
　　We are looking forward to our cooperation in near future.
　　Best regards,
　　Notes!
　　1. 第一次主动联系客户，介绍自己在行业内的经验和成绩。让客户产生信心。
　　2. 介绍公司的产品和实力，以增加客户信心。
　　3. 根据客户所在国家目前销售产品的情况，向客户推荐适当的产品。
　　4. 报价时要包含产品的重要信息。比如产品的主要功能，报价条款，价格，订单起订量等。
　　5. 最后，提出合作的愿望。
　　1. 询盘:
　　Sample
　　Dear
　　I hope you are doing well.
　　My name is Marcelo. I represent R＆S Corp., from Buenos Aires, Argentina. We met each other at the Las Vegas’CES, last January. At that time we talked about your products. Actually we are WalMart’s Argentina traders, relating to DVD, DivX, DVD Recorder, Portable DVD and LCD TV. I remembered that during our meeting you informed me about some prices that were suitable for us. So, as this moment, I’d like to know your quotation of prices-FOB China-of the following articles, for WalMart’s Argentina.
　　DVD 5.1 full size
　　DVD 5.1 1/2 size with display
　　DivX 5.1 full size
　　DivX 5.1 full size with USB
　　This request is for WalMart’s order, which will be around 20000pcs of each article. Please, I’ll appreciate you will send me your products pictures and price. If those are different from the catalogue you gave me at the CES, or just let me know which catalogue’s articles you are quoting. Please answer me as soon as possible. Thanks a lot.
　　Hope to hear from you soon.
　　Best regards,
　　Reply to the above
　　Dear
　　Thank you very much for your kind enquiry to us. Your detailed company and market information impressed us deeply. Glad to see that there is a chance for both R＆S and Mizida in entering into some projects cooperation in near future.
　　Further to the enquiry, we would like to make you the offer as below. Photos are as attached.
　　DVD 5.1 full size, DVD-592, US$21, if with DivX, US$21.5
　　DVD 5.1 1/2 size with display, DVD-558B, US$20
　　DVD 5.1 full size with USB, DVD-602/561, US$23
　　The whole offer is upon FOB Shenzhen price.
　　And base on your potential quantity 20000pcs per item.
　　Wish they could meet your request.
　　We are ready to provide more information and samples as requested. We appreciate your comments and looking forward to working together with you soon.
　　Best regards,
　　Notes
　　1. 展会之后或者是从互联网推广联系得到的客户，在一段时间内没有订单，一方面说明由于市场销售和客户的推广计划等原因，在当时确实没有订单需求；另一方面说明客户当时已经有较为稳定的合作伙伴。但往往客户也会将同等的供应商列为参考对象，当有合适的产品或者新项目的时候，客户将会主动联系。所以需要不间断地跟进，比如价格更新，产品更新或者是信息交流。
　　2. 分析客户的邮件。邮件中客户陈述说明相识于何处，客户的公司和产品介绍以及销售的场所，还有关于产品的规格等较为详细的要求。这类有实质性内容的邮件，说明合作计划往往较大。
　　3. 回复邮件要根据客户的市场特征，订单数量，价格要求等，推荐最合适的产品，报最有竞争力的价格。客户也喜欢和实力相当的公司合作，但需要产品质量过关以及有竞争力的价格。
　　4. 报价的内容要清晰。比如价格条款，起订量和相关的单价，产品的主要规格或者功能说明等。这些内容一定要清晰，不能模糊，以免引起误解。并附上精美的图片，让客户可以更直观地选择。
　　5. 期望合作，表现诚意和热心。