搞事情，亚马逊测评又回来了！

易小仓123

搞事情！以前亚马逊一直打击卖家找测评、打击卖家邮件催评，刚刚得到消息，现在亚马逊竟然自己来做测评了，不废话.....卖家要怎么样参与呢？

点击Advertising，再点Early Reviewer Program，具体要求如下：

1什么卖家可以参加？
Early Reviewer Program FAQ
Who is eligible to participate in theEarly Reviewer Program?
At this time, thisprogram is available to U.S. based brand registered sellers only.


I am U.S. based, but not a brandregistered seller. How do I participate in the program?
To participate inthis program, you must register your brand. If you own the trademark for thebrand name that appears on your products and packaging, you might be eligibleto apply for Amazon Brand Registry. Once registered, you can enroll your productsinto the Early Reviewer Program.
Get startedwith registering your brand.

一句话：不管是中国卖家还是本土卖家，必须注册了美国品牌。

2什么产品可以参加？
Which ASINs are eligible to be enrolled inthis program?
ASINs with less thanfive reviews might be eligible for enrollment in this program. At this point,the ASINs must also be priced above $15.00. If the offer price falls below$15.00, we may cease requesting reviews from customers.

Why can I only enroll ASINs that I sell inthe U.S.?
Currently, thisprogram is limited to the U.S. (www.amazon.com) only. If you have listed anASIN to sell in the U.S. as well as other marketplaces, it will be eligible toenroll in this program, but Amazon will only request reviews from customers whopurchased the ASIN on www.amazon.com.

一句话：低于5个评价、价格高于15美金的Listing才可以，目前只有美国站可以。

3怎么看是否参加了？
Why was my ASIN not accepted into theprogram?
You can download thestatus file in your submission history to understand why an ASIN was notaccepted into the program.

How will I know if my product has receiveda review from this program?
Early ReviewerProgram reviews are identified with an orange badge that reads 'Early ReviewerRewards'.

一句话：失败了请查看历史记录，成功了买家的评论里头有“Early Reviewer Rewards”这样一个小黄标。

4怎么样测评？  
Why should customers trust these reviews?
We only askcustomers who have already purchased the product to share their trueexperience, regardless of whether it is a 1-star or 5-star review. No freeproducts or discounts are given to these reviewers. We also do not disclose atthe time of purchase whether a product is participating in the program becausewe want to hear from customers who have authentically chosen to buy thatproduct without any knowledge of a future reward.

How are reviewers selected for thisprogram?
We want authenticreviews, and we would like to select from as many customers as possible, notjust a select few. We select customers randomly from a list of all customerswho have purchased products participating in this program, as long as they haveno history of abusive or dishonest reviews and meet our eligibility criteria.Note that not all customers who purchase participating ASINs will receivereward offers to write a review. We want this program to generate enoughreviews to help customers make smarter buying decisions; this is not a rewardsprogram intended to encourage purchases. Amazon employees, participatingsellers and their friends and family are not eligible to participate in thisprogram.

一句话：由亚马逊让已经购买的客户留评价，客户随机抽取，不预告、不保证留评有奖。

5有什么代价？
How are reviewers rewarded?
Reviewers willreceive a small reward (for example, a $1.00 - $3.00 Amazon.com Gift Card)after they have submitted an authentic review within the offer period and thereview meets our community guidelines. This reward is to thank reviewers forsharing their authentic experience, regardless of whether it is a 1-star or5-star review. The nature of the review does not affect the reward or thechance of getting future rewards.

Can sellers influence these reviews or thereviewers participating in this program?
No. Sellers chooseASINs to participate in this program, but are not allowed to influence thecontent or star rating of the customer reviews. Sellers are also prohibitedfrom communicating with customers about their reviews. Amazon does not modifyor remove reviews from the Early Reviewer Program, as long as they comply withour community guidelines.

一句话：成功留评后，亚马逊左手送买家礼品卡，右手向卖家收费（明细见后台）。

总而言之，国际货代系统软件易仓科技认为：新的测评功能对拿不到review的新卖家、新产品作用还是蛮大的，前提是你做了品牌备案，一句话：亚马逊也在支持搞小而美！