外贸建站之建立外贸网站不难，跟着步骤来

red2008

今天这个呢，主要是写给那些需要建设网站的小伙伴们的，希望看完之后对你们建设网站有帮助~
This article is for those who intend to construct a website. I hope it can help you with that.
一、 域名的选择 Choose a domain name
好的域名不仅能给网站带来更多流量，还具有升值潜力。
A good domain name can not only bring website with more hits, but also have the potential to increase in value.
正确选择域名，应该考虑下面这些因素：
We should consider the factors below to choose a domain name correctly.
1域名的长度。 Length of a domain name
域名越短越容易记住，一个简洁的域名不仅便于访客记忆和输入，也能有利于网站自身的推广。
The shorter your domain name is, the more likely people remember it. A succinct domain name is good for visitors to memorize and input and for generalization of the website.
2域名的含义 Meaning of a domain name
域名的选择应该结合自身特色，使用户一看到域名就能想起你的产品或服务。
We should combine with our characteristic when choosing a domain name so that the moment users see your domain name, your products and services pass through their mind.
3域名的后缀Suffix of a domain name
首选.com为后缀的域名，能让企业看上去更加专业、更加权威。如果是针对国内用户使用cn或者com.cn域名后缀也是不错的选择。
Our first choice is .com. It makes enterprises more professional and authoritative. If your customers are mostly domestic users, it is great to use cn or com.cn as the suffix of your domain name.
那么究竟应该怎么样凭空创意一个域名呢，这里总结了五大法则：
Then how on earth create a domain name? Here are 5 ruls as follows:
01
名词+前缀法 Noun + prefix
如果想取一个英文域名是名词的话，可考虑加上冠词(this, that, these, those, a, the等)、形容词或副词(good, fine, cute, great, so等)、物主代词(my, our, your等)、介词(to, in, on, about等)、动词(go, get, buy, find等);近来更流行加上E、I、IT、online等以示电子、资讯、在线新潮含意。如web.com已被注册了，我们可换成thisweb.com、 eweb.com、soweb.net等等。
If you intend to have a noun as your domain name, you can consider adding article (this, that, these, those, a, the), adjective or adverb (good, fine, cute, great, so), possecive pronoun (my, our, your), preposition (to, in, on, about), verb (go, get, buy, find). Now it is very popular to add E, I, IT, online to indicate meaning of electron, information, online. For example, if web.com has been used, we can change into thisweb.com, eweb.com, soweb.net and so on.
02
形容词+比较级 Adjective with comparative degree
如果想取一个英文域名是形容词，可考虑该形容词的比较级、最高级或加上冠词。例如，fine.com没了，可考虑finer.com，TheFine.com，beautiful.com没了，可考虑TheMoreBeautiful.com，TheMostBeautiful.com虽然长了一些，但胜在含义明确，依然不失是个好域名。
If you intend to use an English name with adjective, you can consider using its comparative degree, superlative degree and article. For example, you can use finer.com, TheFine.com instead of find.com. You can use TheMoreBeautiful.com, TheMostBeautiful.com rather than beautiful.com. Although it’s a bit long, its meaning is specific.
03
谐音法Homophone
利用字母、数字的谐音取域名，并进行组合。甚至全部用数字设定域名亦是不错的构想，如36.com，58.com。
We can use homophones of letters or figures to have a domain name. We can totally use figures. Such as 36.com, 58.com.
04
企业名称+行业词 Name of firm + your industry
企业网站取名加上短线和自已所属行业的英文，虽然名字较长，但能让看到您的网址的人很快知道您的从事的行业。
Name of your firm plus – and your industry. Although it’s long, users who see your URL will soon know your industry.
05
短语或者短句 Phrase or short clause
注册短语或短句。英文或中文拼音的词汇既然注册不到了，不妨注册英文或中文的语句域名，但谨记此种方法必须含意明确!例如微软风靡一时的how-old-are-you.com。
We can also consider using phrase or short clause. We can use some English or Chinese sentence as our domain name. But remember the meaning must be clear. Such as Microsoft’s how-old-are-you.com.
二、 英文外贸网站的布局和排版设计 Layout and composing of English foreign trade website
大多数客户对网站优化网络营销一窍不通或者一知半解，结果网站做出来往往收不到预期的效果。好比下面的两个例子：
Most of the customers know nothing about network optimization and network marketing so they can't receive good result as they expected. For examples:
第一， 首页大量的动画和滚动的图片甚至音乐。对于搜索引擎来说，文字始终是网站建设公司最佳的识别对象。
First, large number of animation, pictures and even music exist in home page. For a search engine, words are most appropriate for constructing a website.
第二、打开首页看到的不是你们优惠政策或优势主打产品，而是千篇一律的企业简介什么。对于中小企业来说，以最快的速度让客户打开网站，然后第一眼看到你们的最大优势或者优惠活动(产品)是提高网站访问量和订单转化率的最佳选择。
Second, home page should be filled with preferential policies and products, not stereotyped company introduction. For middle and small-sized enterprises, it’s better to have users opened wensite and see your prefential policies and products.
三、常更新Renew it frequently
很多客户很多外贸网站做好之后，把所有的产品一添加，就万事大吉，坐在办公桌电脑前等着客户等着订单了。有的客户会说，没有那么多新闻也没有那么多新产品啊，更新什么呢?如果确实没有那么多新产品和新闻，你也可以定期发布一些行业内的新闻，然后自己编辑一下，加上你的评论。另外，你也可以定期发布优惠信息，这个最简单了，把有优势的产品滚动特价一边详细介绍一边，使得网站内容有更新和充实，也让客户看了觉得你们公司很活跃。
After finishing the foreign trade website, most of the customers add all the products and just sit in the office waiting for orders coming. Some of you may say that there are no so many news and new products, what content to be updated? If there are indeed no news or products, you can put some news on and edit with your comments. In addition, you can also announce prefential policies. It is very easy. You can just put favorable products while introducing details, making it more substantial. The customers will think that your company is very active.
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