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对于刚入行不久的新手来说,看到客户有点想下单子的苗头就会兴奋的不得了,以为这事十有八九就可以成了。然而,涉世未深的你,还有很多套路是你没有走过。因此,如果你遇上了以下这些类似的情况,你就不得不慎重考虑下这个订单的可能性了。
For people who are new in foreign trade, they will be very excited when
they find that customer want to place an order because they thought the deal
would be closed. However, you are too naive. Therefore, if you run into
situations below, you may have to reconsider the possibility of closing the
deal.
1、 要求免费提供外贸样品的订单
Customers ask for free samples
有的客户只是用询价寄样的方式来得到样品,然后拿到你的外贸样品却叫别的公司来低价做,或者是对方在收到你的外贸样品后说不行,又再叫你寄,或者就没有了下文……所以对于新手来说,没有付费就要你寄样品的这种情况要慎重些,不要随便乱寄,除了你们是老客户和相熟的伙伴关系。
Some customers just get your samples by enquiring you. They get your
samples but they ask other manufacturers to produce or they will say no after
receiving your samples or ask you resend the sample or just disappear…… So as a
green hand, you should be more cautious in the face of such situation. Don’t
casually send the sample unless they are regular customers or acquainted
partners.
2、 不支付定金就要求发货的
Customers who ask for delivery without paying deposit
也许说到这个有些人要笑了,谁会不收定金就发货呢?然而,那些内贸做习惯的老板们,觉得佘货没啥大不了的,其实这种做法是有很大风险的。
Perhaps some may laugh out that who will deliver the goods without paying
deposit? However, those who are accustomed to domestic trade may think this is
not a big deal. But in fact, it is very risky.
有的公司比较大,在国外也有分支,佘货给老外也不怕老外不支付,但是会经常出现一种情况就是:这次订单支付上次的货款,就是说每次都押着一次的货款,如果老外最后一次拒绝支付了,或者老外公司遇见资金问题了,或者破产之类的,那么很可能因为一次的货款没有支付,导致供应商整个一年这个客户的单子白做。白做不说,甚至之前的一些单子的利润加起来还没有最后一个订单的金额多呢,铁定的赔钱。
Some companies are very large in scale and have branches overseas so even
you deliver the rest of the goods, the foreign customers will pay. However,
sometimes customers pay the last payment for goods. That is to say, they don’t
pay the current order. If customers refuse to pay the last time or they have
some financial problems or they are broke, the supplier may have a steep loss.
Sometimes, those previous profit is not more than the last order.
3、 中间倒手次数太多的订单
Orders which have been transfered for several times
例如:中国供应商工厂,供应给中国贸易公司,中国贸易公司供应给国外贸易公司,国外贸易公司又供应给另外一个国家的贸易商,由该贸易商供应给终端客户,中间倒手次数太多,这样就导致了终端客户实际上是出价比较高的,对于质量要求也比较高的,结果中间这么倒手几次,层层加利润,到了一手供货商工厂那里,已经被剥去了几层利润了,质量自然是没有终端客户要求的高了。
For instance, a Chinese supplier supply goods to a Chinese commercial
company then this commercial company supply goods to a foreign commercial
company while the foreign commercial company supplies goods to another country’s
supplier. Through several transfer, the final customer need to pay a high price
but at the same time, they ask for higher quality. As a result, the profit of
the actual factory decreases and the quality is not high as the final customer
required.
结果就导致了终端客户收到货物以后很容易出现质量问题。然而,出现问题后,会很难及时沟通清楚,导致错过最佳处理时机。
Then quality problems will be likely to occur. It won’t be easy to settle
down and you will miss the best time to handle it.
4、 交期很急的订单
Customers who ask for urgent delivery
这种订单基本上都是老外从别的供应商那里拿到了样品检测之后不合格,然后临时找到中国某供应商下单,原因很简单,对方的交期很紧了,怕赶不上了,所以就要求中国供应商交期很急。
It is basically because customer get the sample from other supplier and the
sample is unqualified then they place orders from Chinese supplier. The reason
is very simple. Their delivery is very urgent so they ask Chinese supplier to
finish the goods rapidly.
而供应商业务员突然接这么个单子有点摸不着头脑很高兴,这一高兴呢,有些细节就忽略掉了,结果就要求老板配合生产发货,而没有想到的结果是,该老外在发货之前派人来验货,结果验货之后说质量不合格!结果就是,要么货物打折,要么取消订单,这个时候供应商就很被动了。货物已经生产出来了,不发货吧,那就会造成库存,下一个需要同样产品的客户还不知道在哪呢?发货吧,打折根本就不赚什么钱,两难。所以呢,在面对很急的订单,一定要冷静的仔细的核对每一个细节,确保不出问题的情况下接单。
And the trader who picked this order felt very happy then he ignored some
details in cooperation. In consequence, the manufacturer delivers the goods. But
incredibly, the customer sends people for pre-inspection and your goods fails.
Then there leaves the supplier no choice but either make a discount or cancel
the order. At this moment, the supplier would be very passive. The goods had
been produced. If you don’t make the delivery, it would become inventory and you
don't know when will another buyer appear. If you choose to deliver the goods,
you would find that it wouldn’t be any profits, you would be in a dilemma.
Therefore, facing urgent orders, we should calm down and carefully check every
detail and ensure it won’t be any unexpected problems.
5、 以大订单要求提供详细的产品资料和公司情况,甚至要拿回扣的客户
Customers who use bulk order to ask you to provide detailed information of
products and company and even want commission
要求拿回扣的买家基本上不靠谱,最好是不要接这类单。
Those buyers who want kickback are mainly unreliable. We’d better not take
this kind of orders.
外贸新人在看到询盘的时候会显得特别兴奋,在考虑事情方面也不会很周到,所以在接单时还是要多上网查查或者是问一些有经验的前辈,如果在接单的时候有些问题处理不当将会得不偿失,这对于新人来说不止会打击信心还会有可能面临金钱损失。
Novices of foreign trade will get heated when having enquiries and get
thoughtless when considering things. So we must look up internet or ask some
experienced veterans. The loss would outweigh the gain if we didn’t handle
problems well. It will not only hurts newbies’ confidence, but also cost the
lose of money.
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