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圣诞节就要到了
对于歪果仁来说
这个节日的重要程度
相当于中国的春节
因此
外贸业务员
在圣诞节来临之际
应该准备点什么呢？
营销策略不可少！
突出促销主题
外贸厂家可以根据圣诞及元旦的特色，来制定相应的主题促销策略，从而能引起采购商的共鸣，营造一种轻松愉快的谈判氛围。我们在设计相应节日促销主题的时候，要有冲击力，一下子抓住采购商的注意力，留下深刻的印象。
每年推出不同主题的营销策略，可以建立采购商对品牌形象的认知，以及对这个品牌的肯定。因此年度促销计划结合营销策略，将可以使得品牌形象更加强烈，增加采购商对品牌好感度，同时结合营销策略也能使得资源运用更为集中，具有延续效益。
给采购商制造紧张感
建议商家在与海外采购商的沟通中善于运用各种技巧，可以告诉他们，因为季节变化，我们已经在准备春季的商品，他们要采购的产品数量已经为数不多，晚了就订购不到，其他厂家也基本都一样等等，商品一旦售完就不会再补货，让采购商心理上产生“现在不买，就会被别人买走”的紧张感，促进成单。
邮件模板请接住
外贸客户圣诞祝福的邮件范例：
Christmas Best Wishes to Customers
Dear xxx
The holiday season offers us a special opportunity to extend our personal thanks to our friends， and our very best wishes for the future.
And so it is that we now gather together and wish to you a very Merry Christmas and a Happy New Year. We con -sider you a good friend and extend our wishes for good health and good cheer.
It is people like you who make being in business such a pleasure all year long. Our business is a source of pride to us， and with customers like you， we find going to work each day a rewarding experience.
We tip our glasses to you. Thanks again for a wonderful year.
Yours sincerely,
××××
×××× China
给未成交客户
Dear XX,
Merry Christmas and happy New Year!
The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****（products）in the following days, hope you could feel free to contact with us, which is much appreciated.
Yours sincerely
给已成交客户
My dearest,
Happy Christmas and new year!!!
Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.
更多外贸信息，详见小兵跟单
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发表于 2016-12-21 15:31:23
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