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发表于 2013-5-4 21:15:00
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Some prospects simply want to know if you HAVE references.
They want to feel comfortable that you have satisfied customers.
And they never call references when provided.
一些潜在客户只是简单地想知道你是否有客户资料。你满足了客户,他们希望感到舒服。他们不会打电话给那些你提供的客户的。
Others must truly speak with references before buying from you
because they have specific questions they need answered, from
the perspective of a customer.
还有一些在向你购买前,肯定会和那些被介绍的客户通话,因为,从顾客的角度,他们有些具体的要求亟待回答。
I have lots of satisfied customers and raving fans I've done training
and national sales meeting and association workshops for. But I am
very protective of them and their time. I don't want them to be bothered
unless a reference is a key point in closing a deal.
我有很多感到满足的客户和狂热的追随者,我已培训过他们,也为他们开展了‘全国销售会晤’与‘社团研讨班’活动。但我要躲着他们,不想和他们在一起。我不想他们受到打扰,除非在商榷的后面,提到重点:客户资料。
So here's the process I go through when asked about references.
I ask,
那么,这里是我被请求介绍客户时的一些经历。
"Sure I have lots of them. Are we to that point yet?"
“我当然有很多。我们谈到重点了吗?”
If they ask what I mean, I say,
要是他们问我指的是什么意思,我说,
"When I provide a name and number of a client, I want to be sure
that it's a key determining factor in hiring me, and we're far along
in that process. Just like if and when you become a client, and you
agreed to be a reference, I wouldn't want lots of people calling you
unless it was the final step in closing a sale."
“如果我提供客户名与电话号码,我想确定这是达成协议的关键并且是决定性的因素,否则一切免谈。正如,万一你成了忠实客户,你要同意被推荐,除非是商榷的最后一步,我是不想你接到大量的电话的。”
At this point they may back off, and we continue the sales conversation.
说到这他们可能就会让步,我们也继续商谈。
Or, they might say that we are to that point. Then I ask,
或者,他们可能说我们答应你。随即我问,
"What would you like to see and hear?"
“你想要些什么?”
Get them to explain why they're asking. This can help you immediately
provide additional information and answers to questions, which, in some
cases, might negate the need to provide the references.
让他们解释要求的理由。这点可以即时帮你为问题提供额外的信息和答案,有时候,正是这些信息和答案,可能会打消他们需求提供客户资料的念头。
It also helps you determine what types of references you will provide,
and perhaps even alert them that they might be contacted.
同时,它帮助你决定你将提供哪种类型的客户资料,甚至也可能提醒他们会有很多人打电话给他们。
References can be the key to closing a sale. Be sure to have your
"reference script" ready when you are asked for them.
客户介绍会成为销售收尾的关键。当你被请求的时候,确保你准备好了“客户资料脚本”。
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