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国际商务谈判(影印版)

书籍名称:国际商务谈判(影印版)
作   者:(美)卡里
出 版 社:上海外语教育出版社
出版日期: 2004-1-1
作者介绍:杰弗雷·埃德芒德·卡里(JEFFREY EDMUND CURRY),工商管理学博士,是一位具有多年在北美、亚洲与欧洲领导贸易委员会和进行合资企业谈判经验的商务专家。他曾在美国和亚洲教授过管理发展、国际金融和经济学,他是多本国际经贸专著的作者,并担任着VIEN Report的编辑。


《国际商务谈判(影印版)》介绍

    有句箴言叫做“精于谈判,必有收获”,然而,大多数商业人士,尽管精通自己的产品与服务业务,却疏于花时间去学习基本的谈判技巧。本书介绍成功进行国际商务谈判的基础知识,并阐述了在谈判桌上取胜的关键技巧。


《国际商务谈判(影印版)》目录

Chapter 1:THE ROLE OF THE CHIEF NEGOTIATOR
Small Stage,Big Part

Chapter 2:CHOOSING YOUR TEAM
Big Guns,Little Guns

Chapter 3:CONTROLLING NEGOTIATIONS
Who's Calling the Shots?

Chapter 4:INITIATING NEGOTIATIONS
Getting the Lay of the Land

Chapter 5:FACE-TO-FACE
Sizing Up Your Counterparts

Chapter 6:THE FUNCTION OF BIAS
Perception versus Reality

Chapter 7:SITE SELECTION
How Do You Get There From Here?

Chapter 8:THE AGENDA
Carve it in Stone

Chapter 9:ABOUT TRANSLATORS
Making Sure Your Message Gets Through

Chapter 10:NEGOTIATING STYLES,PART 1
Major personal Styles

Chapter 11:NEGOTIATING STYLES,PART 2
Major Team Styles

Chapter 12:PLANNING TO WIN
Success is a Choice,Not a Result

Chapter 13:COUNTERING PERSONAL STRATEGIES
How to Get the Upper Hand

Chapter 14:COUNTERING TEAM STRATEGIES
How To Keep the Upper Hand

Chapter 15:SELECTING TACTICS
Playing to Win

Chapter 16:CLOSING THE DEAL
Who Makes the Decision?

Chapter 17:REPORTING RESULTS
Is 99 Percent Enough?

Chapter 18:COMMITMENT
The Strain of Implementation

Chapter 19:STRATEGIC AND TACTICAL GUIDELINES BY COUNTRY

Chapter 20:GLOSSARY

Chapter 21:RESOURCES
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